Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Promoting Career
Change
Advertisers give job seekers hope by providing alternate career options.
3.8
Trend score
Trend
What is the Promoting Career Change trend?
Promoting Career Change: As the economy is slowly climbing back up from the recession, companies are finding creative ways to advertise the newly opened positions available for those who are in need of a job or career change. Providing viewers with the idea that the grass will be greener on the other side, businesses are attracting potential employees to their sites through these captivating print adverts, in hopes to find hires that have a creative edge.
Trend themes
Themes within the Promoting Career Change trend
Three behaviours holding the trend together01
Creative Career Change Ads
Providing viewers with the idea that the grass will be greener on the other side, businesses are attracting potential employees to their sites through captivating print ads, while promoting career changes.
02
Humorous Career Ad Campaigns
From chimpanzee commercials to pant-less adverts, humor has been an effective strategy for companies to get their message across about careers and job opportunities.
03
Emotionally Charged Recruitment Ads
Using emotion with humor or an emotive chord, recruitment ads have been successful in drawing attention to the lack of a qualified workforce, while offering education and skills training as a solution.
Industry implications
What the Promoting Career Change trend means for industry
Where the trend changes the playbookFor
Recruitment and Staffing
Recruitment and staffing companies can utilize creative, humorous, and emotionally-driven ad campaigns to attract potential employees to their business and promote job opportunities.
For
Education and Skills Training
Educational institutions and skills training programs can capitalize on the growing need for a qualified workforce and use emotionally-driven recruitment ads to attract students and offer career change solutions.
For
Advertising and Marketing
Advertising and marketing professionals can use humor, creativity, and emotional appeal to promote job opportunities and attract new talent to the industry.
Trend signals
Trend signals for Promoting Career Change
Trend score 3.8 out of 10, from popularity 55%, activity 52%, freshness 8%.
Popularity55%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Promoting Career Change trend
5 featured examples from Dec 2, 2010 to May 28, 2011CategoryMarketing
Cramped Career Campaigns (UPDATE)
This Jobsintown Campaign Highlights the Woes of Misplaced Talent
There is an opportunity for HR professionals to create programs that encourage career development and employee satisfaction.
CategoryLife-Stages
Comedic Chimpanzee Commercials
This Careerbuilder 2011 Super Bowl Ad Doesn't Monkey Around
Disruptive innovation opportunity: Advertising agencies can leverage comedic storytelling techniques to create more engaging and memorable campaigns for their clients.
CategoryPop Culture
Unsuitable Elderly Employment Ads
Job.ru 'Oldies' Ads Remind You that Time is Ticking
Opportunities for innovative platforms and services that support individuals in making career transitions and finding fulfilling employment opportunities at any age.
CategoryMarketing
Conspicuous Career-Change Ads
The Nackademin Ads Feature a Creative Way to Promote Schooling
This industry can capitalize on the trend of creative career change ads by creating targeted marketing campaigns that showcase the value of their programs and attract individuals…
CategoryPop Culture
Devastating Recruitment Ads
The Creative School and Suit School Strikes an Emotive Chord
Opportunity for advertising agencies to leverage creative recruitment strategies to attract qualified candidates.
