Category
Lifestyle
Assisted Choices
Trend cluster
Category
Filmvertising
Brands are using films to sell an image, not just a product.
5.1
Trend score
Trend
What is the Filmvertising trend?
Filmvertising: Today’s advertising needs to comprise more than just a great product, slogan, jingle or even a well-executed commercial. Because attention spans are short and distaste for advertising can be high, brands are attempting to appeal to the consumer craving for entertainment instead. These brands are crafting captivating, action-packed or thought-provoking videos that focus less on product and more on entertainment and brand image.
Trend themes
Themes within the Filmvertising trend
Three behaviours holding the trend together01
Entertainment Advertising
Advertising today needs to comprise more than just a great product or commercial. Brands are attempting to appeal to the consumer craving for entertainment instead.
02
Cinematic Fashion Films
Fashion designers are exploring cinematic storytelling through their commercials and fashion films, often featuring models in surreal and creative settings.
03
Green Marketing
Companies are promoting environmentally-friendly initiatives in their advertising campaigns to engage eco-conscious consumers.
Industry implications
What the Filmvertising trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion designers are constantly seeking innovative ways to showcase their collections through unique visuals, exploring the intersection between fashion and film.
For
Advertising Industry
Advertising agencies are tasked with finding creative ways to engage with consumers in a world where attention spans are short and distaste for advertising can be high.
For
Technology Industry
Advancements in technology are providing new opportunities for advertising, allowing brands to create immersive and interactive experiences for their target audience.
Trend signals
Trend signals for Filmvertising
Trend score 5.1 out of 10, from popularity 81%, activity 65%, freshness 8%.
Popularity81%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Filmvertising trend
8 featured examples from Jan 13 to May 21, 2011CategoryMarketing
Dubstep Fashion Films
Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign
Fashion brands can use unconventional designs, accessories, and music in their advertisements to appeal to younger audiences drawn to trendy and unique visuals.
CategoryPop Culture
Fashion Revolution Campaigns
El Boton- Mango Uses Andrej Pejic to Sell an Enticing Challenge
The fashion design industry can benefit from new and innovative ideas showcased through international competitions.
CategoryCelebs
Supermodel Heists
The New Terry Richardson-Kate Moss Mango Ad Is Dangerous and Fun
CategoryFashion
Culinary Fashion Films
Retro Pizza-Making in Precious by Monica Menez for Willems Wonderglasses
Disruptive innovation opportunities lie in integrating film and storytelling techniques to enhance brand narratives and engage customers on a deeper level.
CategoryMarketing
Puppet Fashion Films
The Double Identity by Karolina Zmarlak Sickly Sweet
The fashion industry can leverage the trend of incorporating puppetry and performance art into fashion films to create unique and memorable advertising campaigns and runway shows.
CategoryMarketing
Soaring Model Films
Ksubi Kolors by Daniel Askill Brings Operatic Slow-Motion Film Ingenuity
Innovative marketing strategies using slow-motion films and unconventional approaches for promoting clothing and denim brands.
CategoryEco
Buzzworthy Beekeeper Ads
Nokia's HK Honey Commercial is 'Un-bee-lievable'
The commercial shows how beekeeping practices can be adapted for urban areas, pointing to an opportunity for innovative solutions in urban agriculture.
CategoryPop Culture
Mannequinned Model Movies
Models in Karl Lagerfeld 'Window World' Short are Literally All Dolled Up
Disruptive innovation opportunity for fashion designers to experiment with unconventional model choices and aesthetics.
