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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,210 more

Filmvertising

Brands are using films to sell an image, not just a product

Implications - Today’s advertising needs to comprise more than just a great product, slogan, jingle or even a well-executed commercial. Because attention spans are short and distaste for advertising can be high, brands are attempting to appeal to the consumer craving for entertainment instead. These brands are crafting captivating, action-packed or thought-provoking videos that focus less on product and more on entertainment and brand image.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 70 Examples:
2,167,744 Total Clicks
Date Range:
Apr 11 — May 11
Trending:
Hot
Consumer Insight Topics:

Featured Examples

play_circle_filled Dubstep Fashion Films
Dubstep Fashion Films
Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign
The Donna Mizani ad campaign for 2011 features a film by Smallz + Riskind that blends the evolved music style called dubstep with a fashion commercial to create a sensual, dramatic effect. The commercial… MORE
play_circle_filled Fashion Revolution Campaigns
Fashion Revolution Campaigns
El Boton- Mango Uses Andrej Pejic to Sell an Enticing Challenge
The Create Your Own Revolution campaign by el Botón-Mango invites emerging talents around the world to participate in an international fashion design competition and become real revolutionaries... MORE
play_circle_filled Sensual Fashion Films
Sensual Fashion Films
Going Mad by Dequeker and Mello Combines Sexiness and Vibrant Video Effects
Model Fernanda Tavares sizzles in the sensational Going Mad film by Jacques Dequeker and Marcos Mello. The clip is all about status and sex appeal. The film takes on a fast-paced video shot effect with… MORE
play_circle_filled Supermodel Heists
Supermodel Heists
The New Terry Richardson-Kate Moss Mango Ad Is Dangerous and Fun
The new Terry Richardson-Kate Moss Mango ad is an exercise in excitement. Terry Richardson, one of the world's most famous photographers, and Kate Moss, one of the world's most famous supermodels, have… MORE
play_circle_filled Culinary Fashion Films
Culinary Fashion Films
Retro Pizza-Making in Precious by Monica Menez for Willems Wonderglasses
Monica Menez made a sexy, spectacular lookbook in her latest fashion film called Precious. The short film features a retro-styled model making pizza in an sensuous way. Shot in lovely lighting with fantastic… MORE
play_circle_filled Puppet Fashion Films
Puppet Fashion Films
The Double Identity by Karolina Zmarlak Sickly Sweet
The Double Identity by fashion designer Karolina Zmarlak stars models Flynn Wilhelmina and Anna Schilling in a sickly sweet puppet performance comprised of weird robotic dances and suffocation scenes.… MORE
play_circle_filled Soaring Model Films
Soaring Model Films
Ksubi Kolors by Daniel Askill Brings Operatic Slow-Motion Film Ingenuity
The Ksubi Kolors Film is directed by Daniel Askill for the Australian fashion label Ksubi and promotes Ksubi’s colored denim range. The film's ingenuity stems from its stirring opera music and epic fume-fueled,… MORE
play_circle_filled Buzzworthy Beekeeper Ads
Buzzworthy Beekeeper Ads
Nokia's HK Honey Commercial is 'Un-bee-lievable'
This beautiful commercial is definitely buzz-worthy. Nokia's HK Honey commercial is a documentary short, which follows a young product designer and beekeeper as he interacts with Hong Kong, and his bees.… MORE
Mannequinned Model Movies
Mannequinned Model Movies
Models in Karl Lagerfeld 'Window World' Short are Literally All Dolled Up
The Karl Lagerfeld 'Window World' video is the latest short by Chanel's esteemed designer. The odd, and somewhat creepy, video explores the world of mannequins, casting models like Baptiste Giabiconi,… MORE

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