Trend cluster
Category

Transformed
Classicism

Famous artworks are recreated to appeal to the present-day audience.

Abstract Street ArtDeviant Duckified MasterpiecesInfamous Artist FrocksPolo Shirt Self-PortraitsMiniaturized Famous Paintings

Trend

What is the Transformed Classicism trend?

Transformed Classicism: By giving classic artworks a contemporary twist, artists and designers alike are changing the look and feel of famous pieces to appeal to a new generation of art enthusiasts. Through such revamps, any classic work or product can become more relatable to the modern-day audience and allow individuals to renew their appreciation for items from eras past in completely different ways.

Trend themes

Themes within the Transformed Classicism trend

Three behaviours holding the trend together
01

Contemporary Twist on Classic Works

Giving classic artworks a contemporary twist to appeal to a new generation of art enthusiasts opens up opportunities for creative collaborations and licensing deals.

02

Artistic Fusion of Classical and Pop Culture

Exploring the fusion of classical and pop culture elements in art to create something entirely new and accessible can lead to exciting opportunities in branding and marketing.

03

Humorous Interpretation of Famous Art

Interpreting classic works of art with humor or satire can add a lighthearted touch to familiar masterpieces and lead to opportunities in merchandise or exhibit design.

Industry implications

What the Transformed Classicism trend means for industry

Where the trend changes the playbook
For

Art and Design

This industry stands to benefit the most from new innovations in artistic expression and engagement.

For

Fashion and Apparel

Taking inspiration from classic art to create fashion pieces presents a unique opportunity for merging creativity and culture.

For

Marketing and Advertising

Transforming famous art into marketing campaigns can bring attention to iconic works while keeping them relevant to current trends.

Trend signals

Trend signals for Transformed Classicism

Trend score 5.0 out of 10, from popularity 65%, activity 78%, freshness 8%.

Popularity65%
Activity78%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Transformed Classicism trend

8 featured examples from May 25, 2010 to May 17, 2011
Abstract Street Art
CategoryArt & Design

Abstract Street Art

This Collection of Kenny Random Graffiti Features Quirky Portraits

The art and culture industry can embrace the disruption of traditional art forms by investing in and promoting abstract street art as an innovative form of expression.

Deviant Duckified Masterpieces
CategoryPop Culture

Deviant Duckified Masterpieces

Duckomenta Takes Great Pop Art and Gives It an Avian Twist

Art and history museums have the potential to attract wider audiences with exhibits and installations that incorporate imaginative themes and interactive designs.

Infamous Artist Frocks
CategoryFashion

Infamous Artist Frocks

The 'Venus In Sequins' Collection Pays Tribute to Great Artists

The fashion industry has the opportunity to leverage limited edition collections and art-inspired designs to attract niche markets and create unique brand experiences.

Polo Shirt Self-Portraits
CategoryFashion

Polo Shirt Self-Portraits

The Van Gogh Mosaic from Onward Kashiyama Co. is a Preppy Piece of Art

The fashion industry can integrate art-inspired designs into their collections and create buzz around their brand.

Miniaturized Famous Paintings
CategoryFashion

Miniaturized Famous Paintings

The 'Tilt-Shift Van Gogh' Series Brings Life to Static Images

The integration of innovative techniques like tilt-shift photography opens up new possibilities for artistic expression.

Catastrophic Classic Canvases
CategoryMarketing

Catastrophic Classic Canvases

These Impressionist Travelart Ads Encourage Cultural Excursions

Disruptive marketing techniques can be identified for companies in the advertising industry by using classic artwork as a promotion tool.

Revamped Revolutionary Art
CategoryArt & Design

Revamped Revolutionary Art

Tilt Shift Van Gogh by Serena Malyon is a Photoshopped Classic

Artists, designers, and software developers can collaborate to create new tools, software, and platforms that cater to the growing demand for digital art enhancements and innovati…

Remixing Pop Art
CategoryArt & Design

Remixing Pop Art

The Jeroan van Eerden 'Andy Warhol Experiment' Revives Classic Works

The art and design industry can leverage the trend of pop-art remixing to create new collections and engage with a broader audience.