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Virtual Fashion

Social media brands are creatively integrated into apparel

Implications - Consumers are beginning to demand social media in everything they do; apparel brands are taking note and cleverly integrating sites like Twitter and Facebook into their fashion products. Designers and businesses creating these products hope to appeal to the technology-focused youth demographic and feed the social media hype, providing digital-savvy individuals with a way to front their social brand loyalty with pride.

SCORE 5.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 49 Examples: 687,477 Total Clicks

Date Range: Sep 09 - Apr 11

Trending: Warm

Consumer Insight Topics: Fashion Marketing Branding Social Media

Featured Examples

Twitter High-Tops - Daniel Reese Customized Sneakers Feature Pop Culture Heavyweights

SCORE 6.6

Warm 87,034 Clicks Pub: May 31, 10

Twitter High-Tops

Daniel Reese Customized Sneakers Feature Pop Culture Heavyweights

My days of rocking customized kicks are little behind me but I have got to admit that these Daniel Reese customized sneakers are incredible. If you can think of a theme, Daniel can make a sneaker for… [More]

Social Media Shoes - The Adidas Facebook & Twitter Shoes Bring New Meaning to Follow Friday

SCORE 6.3

Warm 33,679 Clicks Pub: Nov 27, 10

Social Media Shoes

The Adidas Facebook & Twitter Shoes Bring New Meaning to Follow Friday

The Adidas Facebook & Twitter shoes may or may not increase your friends and followers, but they are a cool way to make a social media statement. These shoes are each one-offs designed by English designer… [More]

Social Media Jewelry - The Twitter Handle Necklace Boasts Your Site

SCORE 4.2

Average 8,991 Clicks Pub: Jan 19, 11

Social Media Jewelry

The Twitter Handle Necklace Boasts Your Site

Calling all social media geeks! The Twitter Handle Necklace is here! You can get an At Symbol or a Birdie Twitter charm with your Twitter handle engraved and a Swarovski crystal that comes in birthstone… [More]

Social Media Wedding Bands - These Tweet Rings Immortalize Your Favorite Twitter Quotes

SCORE 5

Average 17,059 Clicks Pub: Jan 20, 11

Social Media Wedding Bands

These Tweet Rings Immortalize Your Favorite Twitter Quotes

Twitter can be as fleeting as the thoughts that it supports, but now you can immortalize your favorite tweets with these minimalist Tweet Rings. A simple band that almost looks like a modern wedding ring,… [More]

Social Media Frocks - The Facebook Dress is Sure to Get You Poked Anywhere You Go

SCORE 4.9

Average 7,897 Clicks Pub: Oct 29, 10

Social Media Frocks

The Facebook Dress is Sure to Get You Poked Anywhere You Go

The true fans of Facebook will have at least one Facebook Dress in their closet. This dress was designed by a young Romanian fashion designer named Lana, and features a full Facebook design on the front… [More]

Twitterific ID Necklaces - 'Survival of the Hippest Twitter' Jewelry for Die-Hard Social Networ

SCORE 3.8

Mild 6,109 Clicks Pub: Sep 30, 09

Twitterific ID Necklaces

'Survival of the Hippest Twitter' Jewelry for Die-Hard Social Networ

Do you love Twitter so much you wish your parents put an ‘@’ symbol in front of your name at birth? It’s too late for that, but Survival of the Hippest Twitter jewelry will get you closer to your dream… [More]