Trend cluster
Category

Mobile
Money

Phone cases double as wallets for the ultimate 2-in-1 product.

Smartphone WalletsHandmade iPhone CasesMultifunctional Phone CasesVersatile Phone HoldersPhone-Protecting Money Clips

Trend

What is the Mobile Money trend?

Mobile Money: With a person’s phone becoming as much of an everyday essential as money, consumers are looking to products that make it easy to tote both. Bags and purses can be bulky; a sleek phone case that also functions as a wallet is not. Such simple, double-use products appeal to those individuals who often care only about the bare necessities and who value convenience above all else.

Trend themes

Themes within the Mobile Money trend

Three behaviours holding the trend together
01

Multifunctional Phone Cases

There is a trend towards creating phone cases that serve multiple purposes such as wallets or kickstands which maximizes convenience and functionality for consumers.

02

Smartphone Wallets

With the rise of mobile payment methods, integrating wallet functionality into phone cases is a trend that caters to consumers' desire for slimming down their carry items.

03

Rugged iPhone Cases

Consumers are looking for phone cases that offer maximum protection without sacrificing their style and aesthetics, creating opportunities for brands to create rugged yet stylish and unique phone cases.

Industry implications

What the Mobile Money trend means for industry

Where the trend changes the playbook
For

Mobile Accessories

The mobile accessories industry can maximize profits by incorporating the trend towards multifunctional phone cases and rugged yet stylish designs into their product offerings.

For

E-commerce

The trend towards smartphone wallets presents a disruptive innovation opportunity for e-commerce businesses to create an end-to-end mobile payment solution that eliminates the need for physical wallets.

For

Fashion & Lifestyle

The trend towards creating uniquely designed phone cases that serve multiple functions and offer superior protection presents an innovative opportunity in the fashion and lifestyle industry to tap into the mobile accessory market.

Trend signals

Trend signals for Mobile Money

Trend score 4.8 out of 10, from popularity 80%, activity 58%, freshness 8%.

Popularity80%
Activity58%
Freshness8%
Audience
90%Men
10%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Mobile Money trend

7 featured examples from Aug 11, 2010 to Apr 27, 2011
Smartphone Wallets
CategoryTech

Smartphone Wallets

iMojito iPhone Case Fits Your Phone, Cash & Credit Cards

The mobile accessories industry can capitalize on the demand for smartphone wallets by developing innovative and stylish case designs.

Handmade iPhone Cases
CategoryTech

Handmade iPhone Cases

Draught Dray Goods Crafts Multiple Leather Accessories

Opportunity for disruptive innovation in creating unique handmade fashion accessories.

Multifunctional Phone Cases
CategoryEco

Multifunctional Phone Cases

TRTL BOT has Revealed Two Eco-Friendly iPhone 4 Cases

The technology accessories industry can leverage the trend of eco-friendly phone cases to offer innovative and sustainable options for consumers.

Versatile Phone Holders
CategoryTech

Versatile Phone Holders

The Griffin Elan Passport Wallet iPhone 4 Case is a Handy Carrier

Developing innovative phone accessories to enhance user experience and convenience.

Phone-Protecting Money Clips
CategoryTech

Phone-Protecting Money Clips

The Speck CandyShell Card iPhone Case Doubles as a Wallet

The integration of wallets with phone cases presents a disruptive innovation opportunity within the smartphone accessories industry.

Compartmental Cellular Covers
CategoryTech

Compartmental Cellular Covers

Keep All Personal Belongings in the Waterfield Smart iPhone 4 Case

Manufacturing companies can capitalize on the trend of compartmentalized phone cases by developing and producing innovative designs.

Rugged iPhone Cases
CategoryTech

Rugged iPhone Cases

The Handmade iPhone Wallet From CXXVI Holds all Your Important Belongings

A growing market that produces practical, multi-functional phone cases made out of durable materials for rugged and manly aesthetics.