Social media sites aid in the making of everyday decisions
Implications - With the ongoing shift towards an online lifestyle, more individuals are turning to their social media sites for input in making everyday decisions. By providing social media applications that act as alarm clocks, forecast the weather and allow users to compare restaurants and other services, businesses are giving more practical, day-to-day uses for social media beyond its original communication and networking purposes.
Trend Themes
1. Social Media Integration - More businesses are incorporating social media into practical applications such as alarm clocks, exercise apps, and charity cafes, creating disruptive innovation opportunities for companies to create virtual experiences for users that reflect real-world goods.
2. Increased Focus on User Safety - Social media companies such as Facebook are taking steps to ensure an altogether safer online community for users, providing disruptive innovation opportunities for companies to create new security features and tools.
3. Crowdsourcing Data - The Weddar app is one example of how crowdsourcing information provides data that's more reliable than weather predictions of traditional weathermen, giving rise to disruptive innovation opportunities for companies to create data-gathering platforms that rely on user-contributed data.
Industry Implications
1. Apps - Companies that create apps can incorporate social media integration, such as exercise apps, social media alarm clocks, and entertainment apps to create virtual experiences for users.
2. Social Media - Social media companies like Facebook are increasing their focus on user safety, providing an area for disruptive innovation in creating new security features and tools.
3. Advertising - Advertising companies can look to Granatapet's billboard that uses Foursquare and people's feeling of touch and taste to promote their products, providing disruptive innovation opportunities for advertising.
7 Featured, 46 Examples:
474,388 Total Clicks
Date Range:
Feb 11 — Apr 11
Trending:
Average
Consumer Insight Topics:
