If you've spent any time in a Canadian city over the past couple of years, I doubt you've been able to ignore the animated advertising for Koodo Mobile by TAXI. Targeting a younger generation or cellphone socializers, the telecommunications company enlisted the spirited assistance of this resourceful firm for its branding, packaging and billboards.
Using fitness as the means to connect with contemporary young adults, Koodo Mobile by TAXI has released a slew of workout-related products, guides and paraphernalia that send this message: this wireless provider rids customers of the excess weight of expensive plans. Besides the pilates ball and the wrist sweatbands, I especially enjoy the Mini Muchacho action figures as Koodo's most recent release.
Athletic Image Branding
More Stats +/-
21 Starbucks Branding Moves
Typographic Treat Packaging
Professional Chef Packaging
Succulent Beverage Branding
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.