A clever and ethically minded website by the name of Christchurch Cafe has recently taken a uniquely creative way to raising funds for victims of New Zealand's recent earthquake.
Featuring a list of virtual cafe products, the Christchurch cafe allows visitors to donate money to the community of Christchurch, New Zealand, which took extensive damage during the ordeal. Although these virtual purchases don't reflect real-world goods, 100% of the money raised goes directly to the community which was heavily impacted by the earthquake.
What is most interesting about the Christchurch Cafe, however, is how much room the idea behind it has to develop. By turning charitable websites into social media experiences and games, worthy causes could potentially make donating easier, more secure and more rewarding than ever.