The Discovery Channel has released their promotional Earth Day video called "I Love the World." The promo includes a mosaic of its different shows all coming together for this sing along. The song is great and real catchy, it's hard not to burst in and join in on the fun !!!
Implications - Discovery Channel's minute-long television advert showcases what the channel is all about. It embraces the world and the network's love of discovering new things on this planet. The commercial shows Discovery Channel knew their audience and how to address them. When television channels are promoting themselves they should make sure to show interested viewers content previews that connect with their interests.