Known for using creative methods to promote themselves, the Google team has come out with an unusual advertising short. This stop-action video presents the Google team building their logo out of 844 4x6 photographs. One shot is taken every seven seconds by a camera on set, presenting “about 5.5 hours of work… compressed to 1:20,” according to YouTube.
The end result is definitely breathtaking, and it can be said that the Google team has managed to once again skillfully direct their creative thinking to compose something this great. Be sure to check out the awesome featured video!
Key Themes Behind This Trend
- Creative Advertising Techniques
- Opportunity for businesses to differentiate themselves by incorporating unique and creative methods to promote their brand.
- Stop-action Videos
- An innovative approach to capturing businesses' vision in a short, visually appealing video.
- Timelapse Photography
- An innovative, efficient way to showcase long-term processes and present them in a compressed timeframe.
Where This Applies
- Advertising and Marketing
- Opportunity for advertising agencies to help businesses develop out-of-the-box marketing campaigns.
- Photography and Videography
- Opportunity for photographers and videographers to experiment with new techniques such as stop-action and timelapse photography.
- Technology
- Opportunity for tech companies to develop tools and software that facilitate the creation and editing of stop-action and timelapse videos.
