Daniel Reuber is an artist from Cologne, Germany who focuses in the fields of photography, illustration and graphic arts. In his photograph series titled 'The Nice-Place-Peace' he captures magnificent graffiti-covered walls.
The images taken by Daniel Reuber are highly detailed and bursting with color. The final product of his work enhances the colors and tones of the graffiti making them jump off the walls they adorn.
Implications - Advertising has saturated society across a variety of different digital and print platforms leaving consumers desensitized to their messages. Consumers are now only attracted to advertisements that contain edgy content, making them memorable. Companies can include graphic or shocking content in their marketing campaigns to spark discussion within their target markets.