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Cordial Cord Ads

The RWE Hairdresser & Workshop Print Ads Feature Handy-Dandy Helpers

— May 27, 2011 — Marketing
When working hard there's no better way to stay organized than to have a handy helper, just like the ones featured in the RWE print ads. These cartoon-like print ads were created by advertising agency San Markos in Warsaw, Poland.

These RWE Hairdresser and Workshop print ads capture the audience's attention by having us wonder who that big blue creature in the ads is. Creative director Johan Ohlson was the brains behind this effective print marketing campaign.

Two ads were released in the RWE Hairdresser and Workshop print campaign, each of which uses a very different scenario. By using a hairdresser and workshop set-up, the brand is able to appeal to a very wide target demographic, containing both men and women. It certainly would be helpful to have a cord like this attached to gadgets.
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