The Kim Kardashian Sketchers Commercial Will Make You Sweat
Amelia Roblin — February 7, 2011 — Fashion
Aired for the first time at the 2011 Superbowl, this seductive Kim Kardashian Sketchers commercial will convert you to the shoe. With the tag line of "Kim's Break-Up to Shape Up," this athletic TV advertisement shows the bombshell ditching her personal trainer for a pair of kicks that apparently improve her gym workout.
The celebrity ends what looks like a secret affair with her trainer in the commercial, ditching him for a pair of Shape-ups. The implied scandal makes the message behind the Kim Kardashian Sketchers commercial all the more powerful.
The celebrity ends what looks like a secret affair with her trainer in the commercial, ditching him for a pair of Shape-ups. The implied scandal makes the message behind the Kim Kardashian Sketchers commercial all the more powerful.
Trend Themes
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Celebrity-endorsed Ads — Opportunity for companies to leverage the influence of celebrities to promote their products in a unique way
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Seductive Advertising — Opportunity for businesses to use sensual or suggestive imagery to market their products in a provocative manner
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Fitness Footwear — Opportunity for shoe companies to market their products specifically as being improved for athletic performance
Industry Implications
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Advertising — Opportunity for advertising agencies to create new and provocative campaign strategies for their clients
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Celebrity Endorsements — Opportunity for companies to partner with famous individuals to promote their products through impactful and memorable ads
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Footwear — Opportunity for shoe companies to create cutting-edge products that cater to fitness enthusiasts and athletes
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