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Offline Status Updates

Social media addicts no longer need gadgets to update their networks

Implications - It’s one thing to update your status on your phone or computer—it’s quite another to print, or even wear, your status update. A person’s status update is now no longer confined to the online world as brands create items that make statuses as tangible as, for instance, a bracelet. In addition to showing the pervasion of social media in our daily lives, these offline status-updating products also appeal to the consumer need for personalization and self-expression.
Trend Themes
1. Offline Social Media - As social media becomes a more integral part of daily life, brands focus on creating offline products that allow users to demonstrate their online presence in tangible ways.
2. Personalization and Self-expression - Consumers increasingly look for opportunities to express themselves and personalize their experience, driving innovation in tangible products that reflect their online status and messaging.
3. Digital-physical Integration - Innovators explore new ways to integrate digital communication with tangible items and physical experiences, creating a more seamless and immersive online/offline blend.
Industry Implications
1. Fashion and Accessories - Fashion and accessories brands can leverage offline social media trends to create new opportunities for personal expression and identity-building through wearable technology.
2. Home Decor and Lifestyle - Companies that focus on home decor and lifestyle products can capitalize on digital-physical integration to offer innovative new products that bridge the gap between the virtual and physical worlds.
3. Print and Publishing - Innovators in print and publishing can create new opportunities to serve social media-obsessed consumers who want to capture and preserve their online experiences in the physical world.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
519,280 Total Clicks
Date Range:
Apr 10 — May 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Status-Stating Jewelry
Status-Stating Jewelry
Wear Your Relationship Status on Your Wrist With Buump Band Bracelets
I can definitely see these featured Buump band bracelets being all the rage in the near future. This is jewelry with a purpose; Buump bands bring people together. Buump bands are based off of the Facebook… MORE
Status Update T-Shirts
Status Update T-Shirts
Share & Wear Your Status With the UpdateMeTee Shirt
Taking social media to a tangible and fashionable form, now you can really tell everyone what you're doing by updating your status with the UpdateMeTee Shirt. This new Facebook designed shirt allows… MORE
Social Media Baked Goods
Social Media Baked Goods
These Social Networking Cookies are Clever and Yummy
These adorable (and edible) social networking cookies would be perfect in order to customize a wedding party. There are little messages on these cookies in the layout of Facebook statuses and Twitter tweets.… MORE
Facebooking Frocks
Facebooking Frocks
Ping Garment Makes a Facebook Poke Physical
When people ask you what a Facebook poke actually does, you can now answer that it transmits a signal for your coat to tap you on the shoulder. Jennifer Darmour created 'Ping' -- a social networking garment… MORE
Social Media Status Printers
Social Media Status Printers
Keep Physical Copies of Status Updates With the Facebook Box
For the social media-obsessed who want to preserve every status update, there isn't an app for that -- but there's a printer! Meet the Facebook Box. Steve Murray is the creator behind the Facebook Box… MORE
Twitterific Hand Cloths
Twitterific Hand Cloths
Bring the Twitterverse into Your Home with the Tweet Towel
Tweeps will love the new Tweet Towel, a tea towel with a personal status update of a miniature message embroidered on it. The idea came from mixing up classic crafts and digital communication. The great… MORE

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