Career Builder ‘Time To Move On' Ads
References: careerbuilder & fubiz.net
These ads for Career Builder, a job search portal, show people who look like they are about to die or get their asses kicked at work thanks to some clever photography.
By shooting the models from calculated angles, an innocent and normal object is used to communicate a bad situation. For example, an decorative axe on the wall is shot to look like it’s about to strike the head of the employee. Another print ad shot behind a waster cooler makes the employee look as if he is drowning.
The ad copy sarcastically declares, “Maybe it’s time to move on.”
I love the ads. We’ve seen job search ads before that use gory scarevertising techniques, so it’s nice to have something with a bit of humor along with the sarcasm.
By shooting the models from calculated angles, an innocent and normal object is used to communicate a bad situation. For example, an decorative axe on the wall is shot to look like it’s about to strike the head of the employee. Another print ad shot behind a waster cooler makes the employee look as if he is drowning.
The ad copy sarcastically declares, “Maybe it’s time to move on.”
I love the ads. We’ve seen job search ads before that use gory scarevertising techniques, so it’s nice to have something with a bit of humor along with the sarcasm.
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