Trend cluster
Category

Upcycled
Print

Newspapers are creatively repurposed to form artworks and tools.

Recycled Trash SculpturesNewspaper NailsRecycled Writing UtensilsRecycled Newspaper ShoesPaper Crane Frocks

Trend

What is the Upcycled Print trend?

Upcycled Print: Society’s movement towards a more eco-friendly environment becomes clearer each day as artists and designers alike are looking for different ways to go green. Taking an often recycled medium such as newsprint and repurposing it into a variety of useful tools and artworks, companies are showing their support towards the eco movement and therefore appealing to consumers who have the same mindset.

Trend themes

Themes within the Upcycled Print trend

Three behaviours holding the trend together
01

Upcycling

Artists and designers are repurposing recycled newspapers into useful tools and unique artworks, appealing to environmentally conscious consumers.

02

Environmental initiatives

Businesses are catering to environmentally conscious consumers by providing eco-friendly products and elevating them to an elite, haute couture status.

03

Art from recyclable items

The creativity of turning recycled newspapers into various art forms garners attention from consumers and art-appreciating individuals alike.

Industry implications

What the Upcycled Print trend means for industry

Where the trend changes the playbook
For

Fashion

Using upcycled textiles in the manufacturing of their products presents an opportunity for corporations to cater to the growing demand for eco-friendly fashion.

For

Stationery

Creating writing utensils from recycled newspapers can help businesses appeal to environmentally conscious consumers who are looking for sustainable everyday products.

For

Environmental art

Creating large art pieces made from unwanted material is a growing trend that presents an opportunity for activists and environmental artists to make a statement about the environment and political issues.

Trend signals

Trend signals for Upcycled Print

Trend score 5.4 out of 10, from popularity 81%, activity 72%, freshness 8%.

Popularity81%
Activity72%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Africa

Evidence

Examples of the Upcycled Print trend

7 featured examples from Nov 24, 2009 to May 26, 2011
Recycled Trash Sculptures
CategoryEco

Recycled Trash Sculptures

Steven Siegel Creates Monumental Art from Junk

Artists can use recycled materials to create environmentally conscious art pieces that both raise awareness and reduce waste.

Newspaper Nails
CategoryPop Culture

Newspaper Nails

Cute Polish Shows You How to Sport the Headlines as a Manicure

This industry should explore developing DIY nail kits to meet the demand for at-home beauty treatments.

Recycled Writing Utensils
CategoryEco

Recycled Writing Utensils

These Newspaper Pencils from Treesmart are Eco-Fabulous

The stationery industry can invest in developing more sustainable and eco-friendly writing utensils made from recyclable materials.

Recycled Newspaper Shoes
CategoryEco

Recycled Newspaper Shoes

The Eco-Friendly Hot News Ballet Flats from All Black

Fashion retailers can capitalize on the demand for eco-friendly products by offering a range of sustainable fashion options to consumers.

Paper Crane Frocks
CategoryEco

Paper Crane Frocks

The Yuliya Kyrpo Upcycled Origami Dress is Made of Reused Newspapers

The fashion industry has an opportunity to incorporate sustainable and upcycled materials in their production to meet consumer demand for eco-friendly options.

Newspaper Instruments
CategoryBusiness

Newspaper Instruments

Kyle Bean for Hermes UK 2010 Window Displays

Disruptive innovation opportunity: Integrate unconventional materials, like printed paper, into interior design projects to create unique and visually appealing spaces.

Neurotic Newspaper Art
CategoryArt & Design

Neurotic Newspaper Art

The Dmitry Ligay 'Collage' Series is Strange and Newsworthy

Artists and designers can take advantage of the growing interest in eco-friendly and socially conscious art to create pieces that resonate with consumers and stand out in the high…