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Virtual Makeovers

Online social sites allow the trying of beauty products prior to purchase

Implications - Extending the “try before you buy” concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them.

SCORE 4.2

Popularity

Activity

Freshness

Megatrends

Patterns

4 Featured, 35 Examples: 1,769,213 Total Clicks

Date Range: May 10 - May 11

Trending: Warm

Consumer Insight Topics: Fashion Hair Cosmetics Social Media

Featured Examples

Full-Service Virtual Makeovers - Topshop Makeup is Test-Worthy and Convenient

SCORE 6.3

Warm 71,313 Clicks Pub: May 11, 10

Full-Service Virtual Makeovers

Topshop Makeup is Test-Worthy and Convenient

Topshop Makeup has made a recent debut already with plenty of fans and lots of popularity. One of the reasons for this successful line is their virtual makeup program which allows you to upload photos… [More]

Virtual Outfit Makeovers - The Vogue Eyewear Virtual Closet Puts Your Style Sense to the Test

SCORE 4.2

Average 10,118 Clicks Pub: May 17, 10

Virtual Outfit Makeovers

The Vogue Eyewear Virtual Closet Puts Your Style Sense to the Test

The Vogue Eyewear Virtual Closet reaches out to those who spend more time than necessary figuring out what to wear. Beginning with the advertised sunglasses, you choose the character which best fits you… [More]

Extensive Hairstyling Apps - InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles

SCORE 2.7

Mild 1,315 Clicks Pub: May 20, 11

Extensive Hairstyling Apps

InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles

"See yourself in a new cut before you make the cut!" is the ad slogan for the new InStyle iPad app, which enables you to sample more than 50 haircuts, styles and colors on your face. The app also features… [More]

Intense Social Media Makeovers - The Lancome Facebook App Teaches You How to Overhaul Your Look

SCORE 3.7

Mild 1,187 Clicks Pub: May 18, 11

Intense Social Media Makeovers

The Lancome Facebook App Teaches You How to Overhaul Your Look

Mega-cosmetics company Lancome, in collaboration with Polyvore, has created the brilliant Lancome Facebook app. While campaign, with its virtual makeover tool, is not necessarily unique, it features a… [More]