Category
Fashion
Aromatic Utility
Trend cluster
Category
Virtual
Makeovers
Online social sites allow the trying of beauty products prior to purchase.
4.2
Trend score
Trend
What is the Virtual Makeovers trend?
Virtual Makeovers: Extending the “try before you buy” concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them.
Trend themes
Themes within the Virtual Makeovers trend
Three behaviours holding the trend together01
Virtual Try-On
The rise of virtual try-on for beauty products and hairstyles is changing the way consumers shop, providing a hassle-free experience that enables consumers to try different products and styles.
02
Makeup and Hairstyle Apps
Makeup and hairstyle apps are becoming increasingly popular, allowing consumers to experiment with different looks, styles, and colors virtually.
03
Collaborative Social Apps
Collaborative social apps are a trend that allow users to create makeup looks, share them with friends, and participate in competitions and challenges within the app.
Industry implications
What the Virtual Makeovers trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is heavily influenced by the rise of virtual try-on and makeup/hairstyling apps, which are changing how consumers interact with products and try out new looks.
For
Tech Industry
The tech industry plays a key role in developing and improving makeup and hairstyle apps, as well as virtual try-on technology and applications.
For
Fashion Industry
The fashion industry is influenced by the rise of virtual try-on and makeup/hairstyling apps as they allow consumers to experiment with how different looks and styles align with their personal style, without having to physically visit a store.
Trend signals
Trend signals for Virtual Makeovers
Trend score 4.2 out of 10, from popularity 64%, activity 54%, freshness 8%.
Popularity64%
Activity54%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Makeovers trend
4 featured examples from May 12, 2010 to May 20, 2011CategoryFashion
Full-Service Virtual Makeovers
Topshop Makeup is Test-Worthy and Convenient
The beauty industry can leverage virtual makeup programs to enhance product testing, drive online sales, and create personalized customer experiences.
CategoryPop Culture
Virtual Outfit Makeovers
The Vogue Eyewear Virtual Closet Puts Your Style Sense to the Test
The Vogue Eyewear Virtual Closet presents a disruptive innovation opportunity for fashion retailers to enhance the online shopping experience and increase conversions.
CategoryCelebs
Extensive Hairstyling Apps
InStyle iPad App Allows You to Digitally Test Out Celeb Hairstyles
The InStyle app disrupts the beauty industry by providing a digital platform for users to explore and experiment with different hairstyles.
CategoryMarketing
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
The cosmetics industry can apply virtual makeover tools to offer customers a better shopping experience, and collaborate with social media platforms to reach out to more customers…
