Audi hasn't run a Super Bowl spot since 1991, but this year they will be reverting to the 1972 movie The Godfather for their theme and inspiration. The spot may use some scenes to poke at the "old vs new" luxury cars. If you just can't wait until the first quarter to see the spot, register and Audi will email you the commercial the morning of the big game.
Implications - The Audi commercial was created by the advertising agency Venables Bell & Partners, San Francisco. Since The Godfather movie is quite famous, the commercial will connect with many people. The television spot focuses on Audi's supercar the Audi R8, which is definitely enough to grab people's attention.
Market Strategy Utilizes Classic Movie
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