Trend cluster
Category

Propaganda
Revisited

Retro works send a straight-forward message while provoking nostalgia.

Rallying Sci-Fi IllustrationsRetro Facebook AdsRetro Twitter Ads (UPDATE)Jurassic Propaganda PostersFlashback Food Packaging

Trend

What is the Propaganda Revisited trend?

Propaganda Revisited: Despite being known for its retro qualities, propaganda and its influences on today’s society may be greater than you think. Taking this concept to art, design and advertising, businesses are revisiting the strength of this form of persuasion by incorporating it into their product packaging and promotions, and applying modern touches so that they appeal to the present-day consumer.

Trend themes

Themes within the Propaganda Revisited trend

Three behaviours holding the trend together
01

Retro Revival

Using retro design and marketing elements in modern advertising to evoke nostalgia and appeal to consumers' love of nostalgia.

02

Pop Culture Propaganda

Creating propaganda-style art or advertising that is inspired by popular culture, such as movies, TV shows or video games.

03

Humorous Office Decor

Using humorous artwork or messaging to reinforce company policies and promote positive behavior in office spaces.

Industry implications

What the Propaganda Revisited trend means for industry

Where the trend changes the playbook
For

Marketing and Advertising

Businesses in this industry have opportunities to use retro and propaganda inspired design elements in their campaigns to appeal to modern consumers, as well as incorporating humorous messaging in office decor.

For

Entertainment and Gaming

Companies in the entertainment and gaming industries can create propaganda-style marketing to promote new releases or upcoming events to their fanbase, while also including pop culture elements in their artwork.

For

Interior Design and Office Supplies

Brands in the industry can create humorous office decorations and messaging to motivate employees and promote positive office culture.

Trend signals

Trend signals for Propaganda Revisited

Trend score 6.0 out of 10, from popularity 90%, activity 81%, freshness 8%.

Popularity90%
Activity81%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Propaganda Revisited trend

7 featured examples from Aug 6, 2010 to May 13, 2011
Rallying Sci-Fi Illustrations
CategoryPop Culture

Rallying Sci-Fi Illustrations

Various Artists Create Star Wars Propaganda Posters

Creating merchandise based on sci-fi propaganda posters can cater to the growing demand of fictional interactivity among fans.

Retro Facebook Ads
CategoryMarketing

Retro Facebook Ads

These Social Media Ads by 6B Studio Brings You Back to the Days

Companies within the advertising industry can capitalize on the trend of nostalgia marketing and create retro-inspired ad campaigns for modern platforms.

Retro Twitter Ads (UPDATE)
CategoryPop Culture

Retro Twitter Ads (UPDATE)

Moma Propaganda Releases an Addition to Retrofied Social Media Campaign

The advertising industry can incorporate retro-style ads to captivate audiences and create a sense of nostalgia, driving brand engagement and recognition.

Jurassic Propaganda Posters
CategoryTech

Jurassic Propaganda Posters

The Dino D-Day Promotion Posters Post the US Up Against Nazi Dinos

Opportunity for game developers to create unconventional and immersive gaming experiences.

Flashback Food Packaging
CategoryEco

Flashback Food Packaging

Vilje Musli Branding Attracts the Empowered Woman

Brands in the food and beverage industry can leverage empowering packaging designs and nostalgic branding to appeal to specific target groups of consumers.

Communist-Inspired Etiquette Art
CategoryArt & Design

Communist-Inspired Etiquette Art

The Office Propaganda Series is a Spin on Company Policies

Disruptive innovation opportunity: Explore the intersection of art and corporate culture by creating art pieces specifically for office spaces.

Villain Loyalist Ads
CategoryPop Culture

Villain Loyalist Ads

The Mario Propaganda Set by Fro Design Co. Will Turn You Against the Plumber

Opportunity for game developers to create alternate game versions from the standpoint of the antagonist in popular franchises.