Fairytale gowns help brides reminisce their magical childhoods
Implications - Playing on the idea of “happily ever after,” designers are pulling on the heartstrings of brides-to-be and adding fairytale touches to wedding gowns. Allowing a bride to feel like the princess she once loved as a child on her big day, businesses are creating a connection between the consumer and the fairytale princess through these designs, ensuring that the newlywed wife feels enchantingly special during her nuptials.
Trend Themes
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Fairytale Influence — Designers are pulling on the heartstrings of brides-to-be and adding fairytale touches to wedding gowns for a magical experience.
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Imaginative Escape — Consumers are increasingly looking for exciting forms of escapism, which offers an element of fantasy and creativity.
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Princess-inspired Fashion — Modern society presents so many different stresses each day that consumers are beginning to look to whimsical and entertaining products and fashion.
Industry Implications
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Wedding Fashion — The wedding industry is continuously evolving and offering enchanting experiences for brides-to-be with fairytale and princess-inspired gowns.
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Imaginative Brands — Brands that foster a deeper connection with consumers by providing opportunities to engage with their imaginative faculties in new ways can appeal to their desire for escapism.
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Fantasy Fashion — Fashion brands are encouraged to introduce magical elements to their designs to provide consumers with an element of whimsy that offers an escape from the stress of daily life.
7 Featured, 60 Examples:
5,656,157 Total Clicks
Date Range:
Oct 09 — May 11
Trending:
V. Hot
Consumer Insight Topics:
