Grabbing your attention with its resemblance of a crime scene, these 3M Post-it ads are funny and alarming all at the same time. With three different characters in each image, consumers are sure to relate to at least one of them.
The 3M Post-it ads are accompanied by the words, "Nothing escapes your mind." As the people are getting caught in the glowing spotlights while running away, it's clear that these ads are showing the Post-it note as a way to capture not only thoughts, but people as well. This unconventional use of the post-it is exactly what makes these images so humorous.
Capturing exactly what the product is all about, the 3M Post-it ads convey the use of the sticky note to a T.