Skincare products to apply after microneedling become increasingly popular
Implications - With at-home microneedling procedures becoming popular, brands are offering serums and other cosmetic items that were specifically created to apply to be applied to the skin after such treatments. These products are infused with hydrating and healthy ingredients that are able to penetrate deeper post-microneedling, and their highly specific marketed purpose caters to consumers seeking luxurious, customized self-care products.
Workshop Question - How could your brand cater to niche consumer lifestyle habits?
Trend Themes
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Post-microneedling Products — Brands are creating skincare serums and cosmetic items specifically for application after microneedling, offering deep hydration and healthy ingredients that penetrate deeply post-treatments.
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At-home Microneedling — The rise of at-home microneedling treatments is spurring the creation of luxury branded skincare tools, serums, and creams that promise salon-like results at home.
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Micro-needling Innovation — The development of micro-needling infusion technology with innovative, non-invasive components has provided a new lane for the creation of microneedling skincare products that rejuvenate skin from within.
Industry Implications
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Beauty Industry — With the rise of luxury branded skincare tools and home-based microneedling treatments, the beauty industry can create specialized product offerings that deliver more salon-quality results for individuals at home.
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Health Industry — Brands creating post-microneedling products are using specific healthy and deep penetrating ingredients to rejuvenate the skin while promoting health; the health industry can create specialized products made with targeted nutritional supplements.
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Cosmetic Industry — Advancements in micro-needling technology have birthed a new lane for cosmetic innovation with new infusion technology and non-invasive components that can be applied to a range of anti-aging solutions.
