Retailers are offering consumers suggestions by using both humans and tech
Implications - With e-commerce and brick-and-mortar competing for consumer’s attention, retailers in the digital space are incorporating personalized recommendations to guide the consumer’s shopping experience. Curated product options, either from employees or algorithms, enable brands to bring the guided and personalized nature of in-store shopping to the digital shopping space. The degree of personalization with the recommendations highlights how brands are striving to connect with individual consumers, ensuring that the consumer feels like they aren't seeing the same recommendations as everyone else.
Workshop Question - How can your brand utilize both technology and human interaction to better support your customer?
Trend Themes
1. Personalized E-commerce - The use of advanced algorithms and personal touches to provide uniquely tailored online shopping experiences.
2. Virtual Try-on Experiences - The application of virtual reality and augmented reality technology to enable highly personalized try-on experiences to be created for consumers.
3. Concierge-style Shopping Services - The creation of personalized shopping and delivery services for busy customers to reduce shopping time and simplify the product-ordering process.
Industry Implications
1. E-commerce - Providing customized shopping experiences that incorporate personalized recommendations and curated product options.
2. Beauty and Cosmetics - Allowing customers to virtually try on products and cosmetics through AR technology and offering personalized beauty advice.
3. Retail and Consumer Goods - Providing concierge-style shopping services, powered by advanced algorithms and personal touches that offer same or next-day delivery.
