Almonds are functioning as an alternative base in a variety of food products
Implications - Almond-based ingredients are becoming increasingly common as an alternative to everything from dairy to traditional flour. More than being useful for individuals with restricted diets for health-related purposes, these products also feed on consumers’ sense of curiosity and willingness to try familiar foods in distinct formats.
Workshop Question - How could your brand make some of its more familiar products/services more unique?
Trend Themes
1. Almond-based Food Products - Almond-based products becoming increasingly common as an alternative to everything from dairy to traditional flour, appealing to individuals with restricted diets for health-related purposes and consumer's sense of curiosity.
2. Dairy-free Alternatives - Dairy substitutes challenging traditional products such as yogurt, milk, and bread by offering alternatives to the products in formats that consumers have come to know and love.
3. Indulgent Non-dairy Snacks - Non-dairy alternatives to indulgent snacks, such as yogurt with toppings, are becoming popular amongst consumers seeking out dairy-free snacks.
Industry Implications
1. Food & Beverage - Various food and beverage brands are beginning to create almond-based products and dairy-free alternatives to traditional products, to offer consumers more choices and accommodate consumers with dietary restrictions.
2. Health & Wellness - Almond-based products and dairy-free alternatives fulfill the growing demand for healthier, plant-based, and allergy-friendly food options, promoting healthier lifestyles and wellness.
3. Packaged Food - The creation of grab-and-go snack cups with indulgent toppings provide new opportunities in the packaged foods industry, targeting busy and health-conscious consumers.
