Category
Lifestyle
Assisted Choices
5.6
Trend score
Trend
What is the Micro-Farming trend?
Micro-Farming: The concept of micro-farming is so diverse that it can be used to do something as simple as offer functional and attractive home decor pieces, or something as interesting as producing high-quality wine. The diversity of such agricultural technologies allows for brands to instil the perception of "small-batch" in the products they offer, while catering to consumers' preference for DIY creativity in their purchase decisions.
Trend themes
Themes within the Micro-Farming trend
Three behaviours holding the trend together01
DIY Agriculture
The concept of micro-farming and hydroponics technology allows brands to instill the perception of "small-batch" in the products they offer, while catering to consumers' preference for DIY creativity in their purchase decisions.
02
Urban Agriculture
As the urban landscape shifts and develops with regard to infrastructure, architecture and technology, micro farms are an important component that can ensure agriculture does not lag behind.
03
Compact indoor farming
Micro-farms such as miniature indoor vertical farm system and EcoQube 'Sprout' provide consumers with compact systems for urban farming.
Industry implications
What the Micro-Farming trend means for industry
Where the trend changes the playbookFor
Agriculture
New trends in hydroponic technology for micro-farms and compact indoor farming may attract entrepreneurs in the agriculture industry.
For
Home decor
DIY agriculture concepts such as the Ecocube garden and Valsfer Shop planters blend home decor with hydroponic technology.
For
Urban innovations
Urban agriculture, vertical indoor farming, and micro-farms in cities could be disruptive in the context of urban innovations.
Workshop question
How could your brand better cater to consumers' sense of creativity?
Trend signals
Trend signals for Micro-Farming
Trend score 5.6 out of 10, from popularity 78%, activity 82%, freshness 8%.
Popularity78%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Micro-Farming trend
6 featured examples from Apr 8, 2017 to Jul 19, 2018CategoryEco
Automated Urban Micro Farms
Babylon Micro-Farms Produces a Winning-Design for Small-Scale Farming
Potential for disruptive innovation in the agriculture industry to enhance productivity and sustainability of small-scale farming.
CategoryEco
Intelligent Indoor Gardens
The CityCrop Indoor Vertical Farm System is Optimal for Small Spaces
Disruptive innovation opportunity for businesses to create new technologies and solutions that improve the efficiency and sustainability of indoor farming.
CategoryMarketing
Urban Micro-Vineyards
Brancott Estate Wines Set Up a Small Vineyard in a London Train Station
The wine industry can explore innovative marketing strategies like micro-vineyards to increase brand awareness and attract new customers.
CategoryEco
Illuminated Micro Gardens
Etsy's Valsfer Shop Specializes in Eco Lighting Fixture Planters
Integrating indoor gardens into home decor presents an opportunity for a disruptive innovation that appeals to environmentally conscious consumers who value aesthetics and functio…
CategoryTech
Stacking Hydroponic Gardens
The EcoQube 'Sprout' Grows Micro Greens in a Streamlined Format
Hydroponic products can capitalize on the interest in indoor home gardening and create more efficient and compact systems for urban consumers as they continue to prioritize freshe…
CategoryArt & Design
Reflective Botanical Micro-Homes
'The House with Plants' Maximizes Urban Gardening Potential
Interior designers and architects have an opportunity to create innovative micro-living spaces that make use of reflective surfaces to maximize natural light and indoor gardening…
