Micro-farming is adapted for a variety of purposes
Implications - The concept of micro-farming is so diverse that it can be used to do something as simple as offer functional and attractive home decor pieces, or something as interesting as producing high-quality wine. The diversity of such agricultural technologies allows for brands to instil the perception of "small-batch" in the products they offer, while catering to consumers' preference for DIY creativity in their purchase decisions.
Workshop Question - How could your brand better cater to consumers' sense of creativity?
Trend Themes
-
DIY Agriculture — The concept of micro-farming and hydroponics technology allows brands to instill the perception of "small-batch" in the products they offer, while catering to consumers' preference for DIY creativity in their purchase decisions.
-
Urban Agriculture — As the urban landscape shifts and develops with regard to infrastructure, architecture and technology, micro farms are an important component that can ensure agriculture does not lag behind.
-
Compact Indoor Farming — Micro-farms such as miniature indoor vertical farm system and EcoQube 'Sprout' provide consumers with compact systems for urban farming.
Industry Implications
-
Agriculture — New trends in hydroponic technology for micro-farms and compact indoor farming may attract entrepreneurs in the agriculture industry.
-
Home Decor — DIY agriculture concepts such as the Ecocube garden and Valsfer Shop planters blend home decor with hydroponic technology.
-
Urban Innovations — Urban agriculture, vertical indoor farming, and micro-farms in cities could be disruptive in the context of urban innovations.
