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Virtual brands venture into physical marketplace

Implications - Only a decade ago, retailers felt the pressure of taking their offline businesses online, but now, the opposite is happening. Already having established their presence in the web marketplace, major online brands, including Google, Amazon and eBay, are now creating brick-and-mortar outlets, which allow them to effectively demonstrate and showcase their goods and services directly to customers who may not be reached online. Although a virtual side to any business is imperative in this day and age, for brands that have always been web-based, perhaps it is time to venture outside of this comfort zone to reach a wider audience.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
330,627 Total Clicks
Oct 11 - Feb 12
Mild
TechMobileBusinessTop ListsComputersRetail
Featured Examples
Search Engine Pop-Up Shops - The World's First Androidland Opens in Australia
SCORE 4.3
Average 12,235 Clicks Pub: Dec 5, 11
Search Engine Pop-Up Shops
The World's First Androidland Opens in Australia
Lovers of all things Google are going to want to book a flight down to Melbourne, Australia to check out the world's first Androidland. Androidland is a new Android retail store designed similarly to Apple's… [More]
Physical Search Engine Shops - Google Chrome Zone Pop-Up Opens in London
SCORE 3.6
Mild 4,305 Clicks Pub: Oct 4, 11
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
The search engine giant is foraying into the land of retail and has opened its first pop-up store--Google Chrome Zone--in London. Earlier this year Google announced its collaboration with Samsung and… [More]
Real-Life App Stores - The Openspace Store is a Physical Retail Shop That Sells Apps
SCORE 3.9
Mild 1,333 Clicks Pub: Dec 12, 11
Real-Life App Stores
The Openspace Store is a Physical Retail Shop That Sells Apps
The usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them. The Openspace… [More]
e-Tailer Physical Stores - Amazon Brick-and-Mortar Location Will Showcase Line of Electronics
SCORE 4.2
Average 1,094 Clicks Pub: Feb 9, 12
e-Tailer Physical Stores
Amazon Brick-and-Mortar Location Will Showcase Line of Electronics
Recently, online auction site eBay opened up a physical pop-up store in London, with rumors that a more permanent location is in the works, and now the Amazon brick-and-mortar store will be joining in… [More]
Auction Site Physical Stores - The eBay Pop-Up Shop in London is a UK First
SCORE 1.2
Untested 697 Clicks Pub: Nov 20, 11
Auction Site Physical Stores
The eBay Pop-Up Shop in London is a UK First
Although an eBay pop-up shop has already had a presence in New York City, the online auction giant hasn't yet opened a physical space in the United Kingdom. At the beginning of December, however, this… [More]
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