Category
Tech
Automated Upkeep
3.4
Trend score
Trend
What is the Online Offline trend?
Online Offline: Only a decade ago, retailers felt the pressure of taking their offline businesses online, but now, the opposite is happening. Already having established their presence in the web marketplace, major online brands, including Google, Amazon and eBay, are now creating brick-and-mortar outlets, which allow them to effectively demonstrate and showcase their goods and services directly to customers who may not be reached online. Although a virtual side to any business is imperative in this day and age, for brands that have always been web-based, perhaps it is time to venture outside of this comfort zone to reach a wider audience.
Trend themes
Themes within the Online Offline trend
Three behaviours holding the trend together01
Online-to-Offline
Major online brands are establishing physical outlets to showcase and demonstrate their goods and services directly to customers who may not be reached online.
02
Pop-up Shops
Search engine giants and auction sites are opening temporary retail spaces, allowing customers to browse products physically and through laptops while providing an immersive online-to-offline shopping experience.
03
Real-Life App Stores
Digital stores are creating physical retail shops for apps, organizing them in a way to help customers discover new applications spanning different platforms, and providing app gurus that can guide them as to what type of app would be best for them.
Industry implications
What the Online Offline trend means for industry
Where the trend changes the playbookFor
Retail
With the increasing trend of online-to-offline shopping, traditional brick-and-mortar retailers can also create an online presence to provide a seamless shopping experience for their customers and increase their reach.
For
Technology
With the emergence of physical stores for apps, smartphones and other digital products, technology companies can venture into creating physical outlets, providing customers with a hands-on approach for their products before they commit to buying them.
For
E-commerce
Digital stores can take a leap into physical retail stores and provide a more personalized and immersive experience to their customers, enhancing brand loyalty and customer experience.
Trend signals
Trend signals for Online Offline
Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%.
Popularity61%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Online Offline trend
5 featured examples from Oct 4, 2011 to Feb 9, 2012CategoryTech
Search Engine Pop-Up Shops
The World's First Androidland Opens in Australia
Introducing a new concept of retail stores that focus on promoting and selling technology products.
CategoryBusiness
Physical Search Engine Shops
Google Chrome Zone Pop-Up Opens in London
Retailers can explore the concept of pop-up stores and collaborations with tech companies to offer customers unique technology experiences like the Google Chrome Zone.
CategoryTech
Real-Life App Stores
The Openspace Store is a Physical Retail Shop That Sells Apps
The technology industry can leverage the trend of offline to online, creating physical retail stores to enhance app discovery and customer engagement.
CategoryBusiness
e-Tailer Physical Stores
Amazon Brick-and-Mortar Location Will Showcase Line of Electronics
Opportunity for e-commerce platforms to establish physical presence and engage with customers directly.
CategoryPop Culture
Auction Site Physical Stores
The eBay Pop-Up Shop in London is a UK First
E-commerce retailers are expanding into physical retail spaces as a way to provide customers with a more engaging and interactive shopping experience.
