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Virtual brands venture into physical marketplace

Implications - Only a decade ago, retailers felt the pressure of taking their offline businesses online, but now, the opposite is happening. Already having established their presence in the web marketplace, major online brands, including Google, Amazon and eBay, are now creating brick-and-mortar outlets, which allow them to effectively demonstrate and showcase their goods and services directly to customers who may not be reached online. Although a virtual side to any business is imperative in this day and age, for brands that have always been web-based, perhaps it is time to venture outside of this comfort zone to reach a wider audience.

SCORE 3.5

Popularity

Activity

Freshness

Megatrends

Patterns

5 Examples, 40 Related: 330,303 Total Clicks

Date Range: Oct 11 - Feb 12

Trending: Mild

Consumer Insight Topics: Tech Mobile Business Top Lists Computers Retail

Featured Examples

Search Engine Pop-Up Shops - The World's First Androidland Opens in Australia

SCORE 4.3

Average 12,233 Clicks Pub: Dec 5, 11

Search Engine Pop-Up Shops

The World's First Androidland Opens in Australia

Lovers of all things Google are going to want to book a flight down to Melbourne, Australia to check out the world's first Androidland. Androidland is a new Android retail store designed similarly to Apple's… [More]

Physical Search Engine Shops - Google Chrome Zone Pop-Up Opens in London

SCORE 3.6

Mild 4,300 Clicks Pub: Oct 4, 11

Physical Search Engine Shops

Google Chrome Zone Pop-Up Opens in London

The search engine giant is foraying into the land of retail and has opened its first pop-up store--Google Chrome Zone--in London. Earlier this year Google announced its collaboration with Samsung and… [More]

Real-Life App Stores - The Openspace Store is a Physical Retail Shop That Sells Apps

SCORE 3.9

Mild 1,332 Clicks Pub: Dec 12, 11

Real-Life App Stores

The Openspace Store is a Physical Retail Shop That Sells Apps

The usual goal of a brick-and-mortar retail store is to get online, but recently it seems more companies are going backward from online to offline, and the Openspace store is one of them. The Openspace… [More]

e-Tailer Physical Stores - Amazon Brick-and-Mortar Location Will Showcase Line of Electronics

SCORE 4.2

Average 1,092 Clicks Pub: Feb 9, 12

e-Tailer Physical Stores

Amazon Brick-and-Mortar Location Will Showcase Line of Electronics

Recently, online auction site eBay opened up a physical pop-up store in London, with rumors that a more permanent location is in the works, and now the Amazon brick-and-mortar store will be joining in… [More]

Auction Site Physical Stores - The eBay Pop-Up Shop in London is a UK First

SCORE 1.2

Untested 696 Clicks Pub: Nov 20, 11

Auction Site Physical Stores

The eBay Pop-Up Shop in London is a UK First

Although an eBay pop-up shop has already had a presence in New York City, the online auction giant hasn't yet opened a physical space in the United Kingdom. At the beginning of December, however, this… [More]