The Dri Dri pop-up, conceived of and created by Elips Design, is a unique pop up store front that transports the consumer to a relaxing beach. The temporary Italian gelato shop makes the customer feel as though they are walking on a boardwalk and even has chairs with umbrellas set up inside.
The Dri Dri pop-up shop is definitely a unique creation that will inspire happy thoughts of lounging on the beach in the minds of their customers. This is definitely a pop-up shop to take note of.
Implications - Consumers want to be captivated by a retail experiences that transport them or make them feel a very specific way. The Dri Dri pop-up shop capitalizes on the desire be on a beach. Companies ought to use this as a template when creating their own unique retail experiences.