Category
Marketing
Package Play
Trend cluster
Category
3Dvertising
Capturing customer attention with three-dimensional elements.
4.7
Trend score
What's Happening
What is the 3Dvertising trend?
3Dvertising: Marketing to today's tech-savvy and visual consumers may require much more than simple, classic and "boring" two-dimensional marketing tactics. As such, many brands are embarking on marketing elements that incorporate a 3D spin, whether it's an eye-popping fashion editorial, a visually appealing 3D shopping app or an engaging commercial with 3D components. While 3D is becoming more prevalent in the marketplace, it still holds an allure that draws in consumers.
Trend themes
Themes within the 3Dvertising trend
Three behaviours holding the trend together01
3D Advertising
Marketing elements that incorporate a 3D spin are captivating customers and rising in popularity.
02
Multi-sensory Marketing
Marketing campaigns that incorporate multiple senses are becoming more common, offering experiential opportunities to engage consumers beyond visual.
03
Immersive Audio
Binaural sound recording with use of dummy head and receivers on either ear produces realistic audio experiences to enhance photography and videos.
Industry implications
What the 3Dvertising trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketers can take advantage of 3D elements and multi-sensory techniques to create captivating campaigns that build brand awareness and engagement.
For
Retail and E-commerce
Innovative virtual 3D shopping apps and interactive in-store experiences using 3D technology can increase customer engagement and conversion.
For
Entertainment and Media
Binaural sound recording can enhance movies, music, and videos for a more immersive audio experience, ultimately leading to more engagement and retention.
Trend signals
Trend signals for 3Dvertising
Trend score 4.7 out of 10, from popularity 74%, activity 60%, freshness 8%.
Popularity74%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the 3Dvertising trend
9 featured examples from Jun 1, 2011 to Feb 18, 2012CategoryArt & Design
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings.
CategoryFashion
Scorching 3D Editorials
Nick Saglimbeni's Nuclear Summer Spread Will Jump Right Out at You
Leveraging 3D technology in print publications can create a unique selling point and attract new readership.
CategoryMarketing
3D Elevator Illusions
London Shoppers Hold on to Dear Life at the Southside Shopping Centre
The advertising and marketing industry can explore the use of 3D illusion art and fear-based marketing to create impactful campaigns.
CategoryTech
Virtual 3D Shopping Apps
The Zegna inSTORE Allows Luxury Browsing From Your iPad
Fashion retailers can explore disruptive innovation opportunities by incorporating virtual reality shopping experiences like the Zegna inSTORE app to attract and engage customers…
CategoryMarketing
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
Disruptive innovation opportunities lie in creating immersive and sensory-driven campaigns that capture and retain consumer attention.
CategoryTech
Immersed Audio Commercials
The Sony Binaural Technology is Exemplified in a Video Clip
The entertainment industry can leverage binaural sound recording to create more immersive experiences for viewers and listeners.
CategoryAutos
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
The automotive industry can use social media gaming as a marketing strategy to showcase their latest products.
CategoryMarketing
Refreshing 3D Commercials
The Coca Cola Fresh Ad Uses a Simple and Modern Approach
The use of cutting-edge 3D technology and the integration of sound and visuals in Coca Cola Fresh's commercial highlights opportunities for companies in the advertising industry t…
CategoryArt & Design
Thrilling Third Dimension Ads
Adidas 3D Mapping Projection Uses the Palais du Pharo as its Canvas
Advertising agencies can explore 3D mapping projection technology to offer clients unique and immersive advertising solutions.
