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3Dvertising

Capturing customer attention with three-dimensional elements

Implications - Marketing to today's tech-savvy and visual consumers may require much more than simple, classic and "boring" two-dimensional marketing tactics. As such, many brands are embarking on marketing elements that incorporate a 3D spin, whether it's an eye-popping fashion editorial, a visually appealing 3D shopping app or an engaging commercial with 3D components. While 3D is becoming more prevalent in the marketplace, it still holds an allure that draws in consumers.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 80 Examples:
916,306 Total Clicks
Date Range:
Aug 11 — Feb 12
Trending:
Warm

Featured Examples

play_circle_filled Colossal 3D Paintings
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
London's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max. Reebok and CrossFit (a developer of multifunctional… MORE
Scorching 3D Editorials
Scorching 3D Editorials
Nick Saglimbeni's Nuclear Summer Spread Will Jump Right Out at You
The Nuclear Summer photo spread was shot for World's Most Beautiful, the first print publication photographed and designed entirely in 3D. Although it has been recently determined in a study that 3D technology… MORE
play_circle_filled 3D Elevator Illusions
3D Elevator Illusions
London Shoppers Hold on to Dear Life at the Southside Shopping Centre
Imagine the terror of seeing a big, gaping hole in the middle of an elevator shaft. Shoppers at Southside Shopping Centre in London, England will see their lives flash before their eyes as they are about… MORE
play_circle_filled Virtual 3D Shopping Apps
Virtual 3D Shopping Apps
The Zegna inSTORE Allows Luxury Browsing From Your iPad
Shopping has irreversibly changed, and the Zegna inSTORE smartphone app proves virtual reality browsing steals the scene from traditional retail interaction. Italian luxury brand Ermenegildo Zegna has… MORE
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
The McCain Ready Baked Jackets campaign is enticing consumers through smell and touch. This innovative multisensory campaign, developed by McCain Foods UK with JCDecaux, Hyperspace at Posterscope and creative… MORE
play_circle_filled Immersed Audio Commercials
Immersed Audio Commercials
The Sony Binaural Technology is Exemplified in a Video Clip
Binaural sound recording involves using a dummy head with two receivers on each ear to record sound. When listened to with headphones, the clip hopes to create a 3D sound experience, in effect, fooling… MORE
play_circle_filled 3D Social Driving Games
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… MORE
play_circle_filled Refreshing 3D Commercials
Refreshing 3D Commercials
The Coca Cola Fresh Ad Uses a Simple and Modern Approach
Capturing the pop beverage in a truly refreshing way, the Coca Cola Fresh commercial by Place is an absolute must see. The creative studio located in Argentina created this ad using 3D technology to capture… MORE
play_circle_filled Thrilling Third Dimension Ads
Thrilling Third Dimension Ads
Adidas 3D Mapping Projection Uses the Palais du Pharo as its Canvas
The Adidas 3D Mapping Projection uses the Palais du Pharo in Marseilles, France as its canvas for creating out of this world three-dimensional art. The stunning projections make it seem as though at one… MORE

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play_circle_filled Monster Busting Phone Apps
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play_circle_filled Online Shindig Social Apps
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play_circle_filled Discordant Sound Sculptures
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Image Recognition Shopping Apps
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Overly Adorned Editorials
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Soul-Searching Solace Photography
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Julie Calbert Has an Eerily Perceptive and Evocative Lens
Bedazzled Bold-Browed Beautorials
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Eerily Painted Editorials
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play_circle_filled Public Waiting Rooms
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Luminous 3D Paintings
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Japanese Artist Shintaro Ohata Illuminates the Beauty of Everyday Life
Deceptive Cap Displays
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Celebratory Soda Swag
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Deck Yourself Out With the Coca-Cola 125th Anniversary Collection
play_circle_filled Recycle Awareness Shops
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The Coca-Cola Israel Pop-Up Store Educates Visitors on Upcycled Products
play_circle_filled LIfe-Saving Bus Ads
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