SAMPLE CONSUMER INSIGHTS - Subscribe to access 5,769 more

Greencasing

Using eco-conscious packaging to do more for the environment

Implications - Concern over environmental issues continues to build among consumers, which means today's brands can't afford to ignore the green crusade, and for brands whose products don't necessarily translate into greener alternatives, there's always packaging. Eco-friendly encasing, from shoeboxes to wine bottles, provides a way to minimize a company's ecological footprint without completely overhauling its product or processes.

SCORE 5.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 44 Related: 1,486,708 Total Clicks

Date Range: Oct 11 - Feb 12

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Food Eco Top Lists Branding

Featured Examples

Tied Eco Takeaway - Take-Out Packaging by JoAnn Arello Contains All Food, Condiments and Cutlery

SCORE 6.3

Warm 189,422 Clicks Pub: Oct 9, 11

Tied Eco Takeaway

Take-Out Packaging by JoAnn Arello Contains All Food, Condiments and Cutlery

Typically, when you order takeaway food, you're picking up a card or styrofoam container, napkins, packets of condiments and plastic eating utensils that are all held inside of a plastic bag. This eco-friendly… [More]

Eco-Friendly Folding Packaging - Timberland Earthkeepers Shoebox Encourages Reuse

SCORE 6.3

Warm 47,738 Clicks Pub: Feb 12, 12

Eco-Friendly Folding Packaging

Timberland Earthkeepers Shoebox Encourages Reuse

Katelyn Peissig, a student at the University of Wisconsin-Stout, has designed a Timberland Earthkeepers shoebox that offers easy reusability. Peissig, along with her classmates, was tasked with redesigning… [More]

Holistic Beverage Branding - Good Tea Packaging is Healthy for the Drinker and the Planet

SCORE 4.4

Average 27,994 Clicks Pub: Nov 28, 11

Holistic Beverage Branding

Good Tea Packaging is Healthy for the Drinker and the Planet

Products that can claim to be good for human health and easy on the environment are relatively rare yet exceedingly attractive to many consumers. Good Tea packaging seems to fit this category with its… [More]

Blanketed Baked Goods - Break Kingdom Packaging Opts for the Snug Eco Alternative

SCORE 4.9

Average 10,847 Clicks Pub: Jan 5, 12

Blanketed Baked Goods

Break Kingdom Packaging Opts for the Snug Eco Alternative

When someone says "packaging," it is very common to think of materials such as paper and plastic which form the bulk of most product wrappers these days. Break Kingdom packaging may then be an unexpected… [More]

Accordion Eco Cartons - This Chocolate Ecopack Concept is Light on the Earth and Generous on Dessert

SCORE 4

Mild 28,829 Clicks Pub: Feb 6, 12

Accordion Eco Cartons

This Chocolate Ecopack Concept is Light on the Earth and Generous on Dessert

Despite its environmental impact, product packaging cannot be completely discredited since it helps to protect its contents, significantly doing so in the name of safety for all edible goods. The designers… [More]

Water-Soluble Wrappers - MonoSol Has Developed Edible and Dissolvable Food Packaging

SCORE 4.8

Average 7,785 Clicks Pub: Feb 22, 12

Water-Soluble Wrappers

MonoSol Has Developed Edible and Dissolvable Food Packaging

MonoSol has created dissolvable package for food that helps combat unnecessary waste. The water-soluble wrappers are dumped straight into liquid with the contents and all. Jon Gallagher, MonoSol's new… [More]