Category
Tech
Embedded Intelligence
Trend cluster
Category
Connected
E-Commerce
Connected e-commerce packaging solutions prioritize efficient deliveries.
4.1
Trend score
Trend
What is the Connected E-Commerce trend?
Connected E-Commerce: Smart e-commerce packaging solutions are increasingly common as businesses aim to deliver items with both efficiency and transparency. Packaging solutions in this space include everything from temperature-controlled connected boxes, to packaging with QR codes to engage customers.
Insight
The consumer insight behind the Connected E-Commerce trend
As consumers spend more time shopping online, they expect that brands prioritize their purchase experience just as they would in-store. The growth of the e-commerce industry has prompted brands in this space to prioritize efficiency, transparency and customer engagement in order to satisfy consumer demands.
Trend themes
Themes within the Connected E-Commerce trend
Three behaviours holding the trend together01
Smart E-Commerce Packaging Solutions
An opportunity for businesses to prioritize efficiency, transparency and customer engagement to satisfy consumer demands in the e-commerce industry.
02
Sustainable QR Code Packaging
An opportunity for brands to engage customers through a powerful marketing tool in the e-commerce industry.
03
Post-Purchase E-Commerce Tools
An opportunity for direct-to-consumer brands to create custom post-purchase journeys for customers that build affinity beyond the product being purchased.
Industry implications
What the Connected E-Commerce trend means for industry
Where the trend changes the playbookFor
Supply Chain Management
An opportunity to eliminate blind spots in the supply chain with tracking and tracing functions.
For
SMS Commerce Services
An opportunity to blend traditional SMS messages with e-commerce to add a heightened level of convenience and accessibility.
For
B2B Product Tracking Platforms
An opportunity to monitor the location and condition of sensitive and high-value goods for businesses through real-time tracking systems.
Workshop question
How could your brand better prioritize the customer journey post-purchase?
Trend signals
Trend signals for Connected E-Commerce
Trend score 4.1 out of 10, from popularity 67%, activity 43%, freshness 14%.
Popularity67%
Activity43%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected E-Commerce trend
5 featured examples from Jul 14, 2021 to Dec 17, 2022CategoryMarketing
Sustainable QR Code Packaging
Noissue Acquires Tapkit To Build Dynamic QR Codes and Microsites
Integrating dynamic QR codes and sustainable materials can reduce environmental impact while offering added value to clients and their customers.
CategoryTech
Post-Purchase E-Commerce Tools
Smartrr Launches New Post-Purchase Tools for DTC Shopify Brands
The launch of Smartrr's new customer account portal for Shopify brands presents an opportunity for e-commerce platforms to develop similar post-purchase tools and features to enha…
CategoryBusiness
Connected Temperature-Controlled Shipping Boxes
The 'Ember Cube' Boasts Smart Cloud-Based Features
Industry can benefit from using smart shipping boxes to improve efficiency, safety, and security of cargo transport
CategoryBusiness
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
SMS commerce services like klaviyo are disrupting traditional e-commerce models and creating new opportunities for businesses to connect with customers.
CategoryBusiness
Express Shipping Shopping Apps
Sam's Club Expands Scan & Go App with the new Scan & Ship Feature
Scan & Ship technology allows retailers to enhance the in-store and online shopping experience for customers, creating a unique and convenient shopping experience that can increas…
