Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sweet
Jerky
Fruit-based jerky options help mix indulgence with nutrition.
3.9
Trend score
Trend
What is the Sweet Jerky trend?
Sweet Jerky: As more consumers opt for vegetarian, vegan or "flexitarian" diets, fruit-based jerky snacks are becoming more popular. Products in this space include everything from grape-based to melon-based jerky.
Insight
The consumer insight behind the Sweet Jerky trend
As diet culture slowly shifts to addressing overall wellbeing, and focuses less on weight loss, health-conscious consumers are now more open to indulgence. Now, brands that are able to merge nutrition or health benefits with indulgence are increasingly popular as consumers take a more balanced approach to their wellness.
Trend themes
Themes within the Sweet Jerky trend
Three behaviours holding the trend together01
Fruit-Based Jerky Snacks
As more consumers opt for vegetarian, vegan or 'flexitarian' diets, fruit-based jerky snacks are becoming more popular.
02
Indulgent Nutrition
Now, brands that are able to merge nutrition or health benefits with indulgence are increasingly popular as consumers take a more balanced approach to their wellness.
03
Spicy Snacks
Chuza sees that the demand for spicy snacks will only continue to grow.
Industry implications
What the Sweet Jerky trend means for industry
Where the trend changes the playbookFor
Healthy Snacks
Brands can explore creating more healthy snacks that provide indulgent nutrition, such as fruit-based jerky snacks.
For
Alternative Protein
Jackfruit, originally known as an ingredient for vegan meat alternatives, may also be explored as a versatile plant-based snack option.
For
Novelty Foods
April Fool's Day-inspired food products, like Sun-Maid's Grape Jerky, may become real products based on consumer demand.
Workshop question
How could your brand better incorporate balance into its customers' lives?
Trend signals
Trend signals for Sweet Jerky
Trend score 3.9 out of 10, from popularity 61%, activity 44%, freshness 12%.
Popularity61%
Activity44%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Sweet Jerky trend
4 featured examples from Jun 28, 2021 to Apr 27, 2022CategoryLifestyle
Chewy Sugar-Free Fruit Jerky
Organic Traditions Introduces its Additive-Free Fruit Jerky
The healthy snack industry can capitalize on the trend for sugar-free snacks by developing innovative new snack offerings that use natural sweeteners and plant-based ingredients t…
CategoryLifestyle
Grape Jerky Snacks
Sun-Maid's Grape Jerky is a Limited-Time Whole Fruit Snack
Companies in the food and beverage industry can take advantage of the trend of whole fruit snacks and meatless munchies to create healthy and unique products that cater to a wider…
CategoryLifestyle
Spicy Dried Fruit Snacks
Chuza Shares a Taste of Mexican Flavors & Culture
The spicy dried fruit snack category offers a chance for companies to create unique products with all-natural ingredients to capture the growing demand for spicy snacks.
CategoryLifestyle
Antioxidant-Rich Jackfruit Chews
Amazi's Dried Jackfruit Chews “Taste Like Grown-Up Fruit Rollups"
The food and beverage industry can embrace the trend of plant-based snacks, and explore the use of jackfruit as both a meat alternative and a healthy snack option.
