Fruit-based jerky options help mix indulgence with nutrition
Trend - As more consumers opt for vegetarian, vegan or "flexitarian" diets, fruit-based jerky snacks are becoming more popular. Products in this space include everything from grape-based to melon-based jerky.
Insight - As diet culture slowly shifts to addressing overall wellbeing, and focuses less on weight loss, health-conscious consumers are now more open to indulgence. Now, brands that are able to merge nutrition or health benefits with indulgence are increasingly popular as consumers take a more balanced approach to their wellness.
Insight - As diet culture slowly shifts to addressing overall wellbeing, and focuses less on weight loss, health-conscious consumers are now more open to indulgence. Now, brands that are able to merge nutrition or health benefits with indulgence are increasingly popular as consumers take a more balanced approach to their wellness.
Workshop Question - How could your brand better incorporate balance into its customers' lives?
Trend Themes
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Fruit-based Jerky Snacks — As more consumers opt for vegetarian, vegan or 'flexitarian' diets, fruit-based jerky snacks are becoming more popular.
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Indulgent Nutrition — Now, brands that are able to merge nutrition or health benefits with indulgence are increasingly popular as consumers take a more balanced approach to their wellness.
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Spicy Snacks — Chuza sees that the demand for spicy snacks will only continue to grow.
Industry Implications
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Healthy Snacks — Brands can explore creating more healthy snacks that provide indulgent nutrition, such as fruit-based jerky snacks.
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Alternative Protein — Jackfruit, originally known as an ingredient for vegan meat alternatives, may also be explored as a versatile plant-based snack option.
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Novelty Foods — April Fool's Day-inspired food products, like Sun-Maid's Grape Jerky, may become real products based on consumer demand.
