Home cleaning items are offered in plastic-free packaging solutions
Trend - Home cleaning products tend to be wasteful, particularly because brands in this space tend to use a lot of plastic packaging. Now, emerging brands in this industry are offering plastic-free packaging that helps reduce household waste.
Insight - Feelings of climate-related anxiety and guilt are becoming more common among consumers as the climate crisis worsens. Now, more consumers are looking for small ways they can reduce their personal impact, and brands that cater to this desire will be increasingly valuable in the future.
Insight - Feelings of climate-related anxiety and guilt are becoming more common among consumers as the climate crisis worsens. Now, more consumers are looking for small ways they can reduce their personal impact, and brands that cater to this desire will be increasingly valuable in the future.
Workshop Question - How is your brand prioritizing an authentic form of sustainability?
