Enhanced waters are promising immune system-boosting benefits
Trend - Enhanced waters are now being adapted with ingredients that offer natural immune system protection. Products in this space are infused with vitamins, antioxidants, and other supplements that are used to protect customers' health.
Insight - In the past few years, health-conscious consumers have been prioritizing preventative health and wellness. They're increasingly focusing on their wellnss in a way that avoids health issues down the line--and are making small changes to their routines in order to achieve this. These consumers turn to brands that are able to provide them simple, convenient methods of enhancing their wellbeing.
Insight - In the past few years, health-conscious consumers have been prioritizing preventative health and wellness. They're increasingly focusing on their wellnss in a way that avoids health issues down the line--and are making small changes to their routines in order to achieve this. These consumers turn to brands that are able to provide them simple, convenient methods of enhancing their wellbeing.
Workshop Question - How could your brand better address preventative health and wellbeing?
