B1U is a new beverage brand from Ocean Spray Cranberries that's focused on sharing functional support for health and wellness routines. Each of the functional infused water products is free from sugar and artificial sweeteners, plus they are available in four flavors. While "I need immunity" takes the form of lemon chamomile infused water with 22 milligrams of zinc and 128 milligrams of Vitamin C, the "I need power" peach kiwi infused water is packed with 10 grams of protein. In the brand-new beverage line, there's also "I need a boost" with caffeine from black tea and "I need rhythm" with plant-based fiber to support regularity.
As Kim McAllister, Director of Core Innovation at Ocean Spray, describes: "The functional beverage category continues to be driven by health-conscious consumers who know their food is fuel for living a healthy life and are interested in a holistic approach to wellbeing."
Image Credit: Ocean Spray Cranberries
What's Driving This Trend
- Functional Infused Waters
- Functional infused waters are gaining popularity as health-conscious consumers seek holistic approaches to wellbeing.
- Sugar-free and Artificial Sweetener-free Products
- The demand for sugar-free and artificial sweetener-free products is growing, driving innovation in the functional beverage category.
- Functional Support for Health and Wellness Routines
- Consumers are increasingly looking for functional beverages that provide specific health benefits to support their wellness routines.
Who This Affects Most
- Beverage
- The beverage industry is adapting to the growing demand for functional infused waters and developing innovative products in this category.
- Health and Wellness
- The health and wellness industry is incorporating functional beverages into holistic approaches to wellbeing, creating new opportunities for product development.
- Nutrition and Supplements
- The nutrition and supplements industry can explore the potential of functional infused waters to provide targeted health benefits and meet consumer demands.
