Chicken-based sausages are becoming more popular
Trend - Though not uncommon, store-bought chicken sausages are gaining traction as consumers search for healthier alternatives to their preferred foods. Brands in this space are offering diverse flavors and health benefits that include everything from mushroom-infusions to casing-free options.
Insight - As consumers become more likely to choose vegan meat options, the industry is having to diversify in order to retain customers. The benefits that consumers gain from meat alternatives--like nutrition, sustainability and lower calorie intakes--now need to be replicated in the meat industry in order to meet consumers' changing expectations and consumption habits.
Insight - As consumers become more likely to choose vegan meat options, the industry is having to diversify in order to retain customers. The benefits that consumers gain from meat alternatives--like nutrition, sustainability and lower calorie intakes--now need to be replicated in the meat industry in order to meet consumers' changing expectations and consumption habits.
Workshop Question - How is your brand competing in a changing consumer landscape?
Trend Themes
1. Blended Protein - As consumers move towards vegan meat options, traditional meat industries look for innovative solutions such as blending chicken with vegetables and quinoa.
2. Healthy Alternatives - The introduction of mushroom-infused chicken sausages and casing-free options reflects the growing demand for healthier alternatives to traditional meat products.
3. Flavor Infusion - Influenced by the popularity of Mexican and Italian cuisines, tequila and lime, habanero pepper, tomato-basil, and rosemary-spiced chicken sausage flavors have gained popularity.
Industry Implications
1. Food and Beverage - The food industry is constantly seeking out innovative ways to incorporate healthier and tasty products into the mainstream market.
2. Health and Wellness - Health-conscious customers are increasingly looking for alternatives to traditional meat options, spurring the growth of blended protein products.
3. Agriculture - As demand for alternative meat options grows, agricultural industries will need to shift towards more sustainable practices to meet consumer expectations and adapt to the changing landscape.
