Via EL3, Ecco Leather is on a mission to redefine leather as a material with breathable, responsive and performance properties. The Motion 2.0 collection features lightweight leather materials with innovative technical features that makes them suitable for all sorts of sportswear and ready-to-wear applications.
Ecco Group chief executive Panos Mytaros says: “Motion 2.0 combines techniques unique to Ecco Leather such as FSDX - the fusing of leather with selected materials - and laundering. This new material is breathable, thermo-regulating, delicate yet strong."
The lightweight yet strong leather is capable of withstanding wear and tear, and it remains soft and able to drape in a relaxed-looking way. Unlike leather that is thought of as rigid and uncomfortable, the leather in this collection offers unparalleled comfort and temperature control properties.
What's Driving This Trend
- Performance Leather Materials
- Leather materials are being redefined as breathable and responsive, creating potential for disruption in sportswear and ready-to-wear markets.
- Innovative Technical Features
- Innovative technical features in lightweight leather materials are changing our understanding of leather, with disruption potential in the leather goods industry.
- Thermo-regulating Properties
- The thermo-regulating properties of the new material highlight the potential for new applications of leather in industries such as outdoor apparel and upholstery.
Who This Affects Most
- Sportswear
- The new breathable and responsive leather has potential applications in high-performance sportswear, creating opportunities for consolidation and expansion in that industry.
- Ready-to-wear
- Disruptive innovation in leather production techniques is creating new possibilities for fashionable, comfortable leather attire suitable for everyday use.
- Leather Goods
- The development of leather materials with innovative technical features has disruptive potential in the leather goods industry, paving the way for new applications of the material in a range of different products.
