Brands that specialize in disinfecting cleaning agents prioritze sustainability
Trend - As disinfecting products continue to be popular post-pandemic, brands in this space are increasingly prioritizing sustinability. This shift includes everything from biodegradable wipes to zero-waste sanitizers.
Insight - Consumers' anxiety around the environment is growing as the consequences of climate change become more apparent. In order to ease some of the guilt they feel around their consumption, more people are prioritizing sustainable consumption and are turning to brands that enable this shift.
Insight - Consumers' anxiety around the environment is growing as the consequences of climate change become more apparent. In order to ease some of the guilt they feel around their consumption, more people are prioritizing sustainable consumption and are turning to brands that enable this shift.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Sustainability Prioritization - Cleaning brands are prioritizing sustainability as consumers demand more eco-friendly options.
2. Biodegradable Materials - Companies are using biodegradable materials to reduce plastic waste caused by cleaning products.
3. Plant-based Solutions - Brands are developing plant-derived solutions, including hand sanitizers and disinfectant wipes, as an alternative to alcohol-based products.
Industry Implications
1. Cleaning and Disinfectant Brands - Companies in this industry can prioritize sustainability by using biodegradable materials and plant-based solutions.
2. Waste Management - Sustainable cleaning options can reduce plastic waste, providing an opportunity for the waste management industry to expand and innovate.
3. Retail - As more consumers prioritize sustainability, retailers can offer eco-friendly cleaning products to meet the demand.
