Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Disinfectant
Brands that specialize in disinfecting cleaning agents prioritze sustainability.
6.4
Trend score
Trend
What is the Eco Disinfectant trend?
Eco Disinfectant: As disinfecting products continue to be popular post-pandemic, brands in this space are increasingly prioritizing sustinability. This shift includes everything from biodegradable wipes to zero-waste sanitizers.
Insight
The consumer insight behind the Eco Disinfectant trend
Consumers' anxiety around the environment is growing as the consequences of climate change become more apparent. In order to ease some of the guilt they feel around their consumption, more people are prioritizing sustainable consumption and are turning to brands that enable this shift.
Trend themes
Themes within the Eco Disinfectant trend
Three behaviours holding the trend together01
Sustainability prioritization
Cleaning brands are prioritizing sustainability as consumers demand more eco-friendly options.
02
Biodegradable materials
Companies are using biodegradable materials to reduce plastic waste caused by cleaning products.
03
Plant-based solutions
Brands are developing plant-derived solutions, including hand sanitizers and disinfectant wipes, as an alternative to alcohol-based products.
Industry implications
What the Eco Disinfectant trend means for industry
Where the trend changes the playbookFor
Cleaning and disinfectant brands
Companies in this industry can prioritize sustainability by using biodegradable materials and plant-based solutions.
For
Waste management
Sustainable cleaning options can reduce plastic waste, providing an opportunity for the waste management industry to expand and innovate.
For
Retail
As more consumers prioritize sustainability, retailers can offer eco-friendly cleaning products to meet the demand.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Eco Disinfectant
Trend score 6.4 out of 10, from popularity 88%, activity 79%, freshness 25%.
Popularity88%
Activity79%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Disinfectant trend
11 featured examples from Mar 17, 2021 to Jun 29, 2024CategoryEco
Sustainable Anti-Bacterial Wipes
biom Launches its Eco-Friendly Wipe Solutions
A sustainable and eco-friendly option for the traditional cleaning and sanitizing market.
CategoryEco
Eco-Conscious Cleaning Product Packaging
Method is Introducing Recovered Coastal Plastic Packaging
Industry focus on using recycled materials for packaging solutions addresses both environmental impact and consumer demand.
CategoryEco
Zero-Waste Hand Sanitizers
Cleancult's Plant-Based Foaming Hand Sanitizer is Refillable
The personal care industry can innovate by developing and promoting sustainable and eco-friendly products.
CategoryEco
Eco-Friendly All-Purpose Cleaners
Cleancult is Cutting 90% of Single-Use Plastic
Eco-friendly all-purpose cleaners are reshaping the cleaning products industry by introducing sustainable and ethical alternatives to conventional cleaning solutions.
CategoryEco
Eco-Friendly Cleaning Products
arbOUR Launches Its Plant-Based Cleaning and Laundry Line
Companies in the cleaning products industry can seize the opportunity of developing sustainable and eco-friendly cleaning products that are effective and non-toxic.
CategoryEco
Mexican Multipurpose Cleaning Solutions
The 'One Step Cleaner' Pill is Versatile and Biodegradable
By producing and marketing eco-friendly cleaning products, companies can tap into a market that is rapidly transitioning towards sustainable cleaning solutions.
CategoryEco
Flushable All-Purpose Wipes
Twipes are Gently Microbial Biodegradable Wipes That are Safe to Flush
Twipes disrupts the personal care products industry by offering flushable, biodegradable wipes that are safe for the whole body.
CategoryArt & Design
Biodegradable Cleaning Wipes
The Cheeky Panda Antibacterial Multi-Surface Wipes are FSC-Certified
Cleaning product companies can invest in research and development to create biodegradable and plant-based options in response to consumer demand for eco-friendly products.
CategorySocial Good
Sustainably Packaged Cleaning Products
Windex Offers a Multi-Surface Cleaner with Vinegar
Brands innovating in cleaning products with sustainable packaging attract environmentally conscious consumers and comply with tightening environmental regulations.
CategoryEco
Biodegradable Disinfectant Wipes
These New Dettol Wipes Promise Sustainability-Friendly Cleaning
The cleaning product industry has an opportunity to innovate and develop sustainable cleaning solutions to meet the demand for eco-friendly products
CategoryEco
Sustainable Disinfectant Lineups
Robert Scott Unveils the Centrego Renew Disinfectant Line
The cleaning industry stands to benefit from advanced solutions like Centrego Renew, which can enhance operational efficiency and sustainability.
