Parenting platforms are prioritizing maternal and infant health and wellness
Trend - For some consumers, parenting challenges are amplified due to systemic issues like racial inequality in the healthcare system, high costs, and mental and physical health challenges post-pregnancy. Now, platforms are popping up that aim to address these issues, and make parental and infant care more accessible to all.
Insight - Systemic issues that lead to racial, gender, and income inequality are particularly apparent when it comes to the health system in North America. Those who are affected by these issues are increasingly demanding change in the form of spaces, platforms, and tools that are able to address these inequities--and some brands are starting to take note by prioritizing accessibility in their products and services.
Insight - Systemic issues that lead to racial, gender, and income inequality are particularly apparent when it comes to the health system in North America. Those who are affected by these issues are increasingly demanding change in the form of spaces, platforms, and tools that are able to address these inequities--and some brands are starting to take note by prioritizing accessibility in their products and services.
Workshop Question - How could your brand better prioritize accessibility in its product/service?
Trend Themes
1. Accessible Healthcare - Platforms are prioritizing maternal and infant health and wellness by offering affordable and accessible healthcare services and expert support.
2. Virtual Support Groups - Online platforms are increasingly popular as virtual motherhood support groups, providing mental and emotional health support and overcoming geographic barriers.
3. Diverse Inclusivity - Maternal healthcare needs to address racial, gender, and income inequality in North America by providing high-quality and accessible healthcare services for all.
Industry Implications
1. Healthcare - There is a growing need for accessible healthcare services that are free from racial, gender, and income biases and support diverse communities' healthcare needs.
2. Education - Online education platforms for new and expecting moms are growing by providing pregnant women with access to resources and expert support from prenatal and postpartum care fields.
3. Technology - The increasing use of technology in maternal healthcare, such as virtual support groups, offers a great opportunity for innovation and digital solutions to meet healthcare needs.
