Category
Fashion
Sneaker Theater
Trend cluster
Category
SPF
Cosmetic
Eye, cheek and lip products are now infused with protective ingredients.
3.0
Trend score
Trend
What is the SPF Cosmetic trend?
SPF Cosmetic: SPF is commonly used to enhance the benefits of foundations and setting powders, and cosmetic brands are now branching out and adding sun protection to makeup products for the eyes, cheeks, and lips. Products in this space include everything from protective blushes to lip oils.
Insight
The consumer insight behind the SPF Cosmetic trend
Consumers are prioritizing skincare more than ever, which is changing expectations for makeup products too. Now, hybrid formulations that offer both short and long-term improvements are increasingly popular among wellness-minded consumers.
Trend themes
Themes within the SPF Cosmetic trend
Three behaviours holding the trend together01
Skincare-Makeup Hybrid Formulations
Consumers are prioritizing skincare more than ever, a trend which has led to the popularity of hybrid formulations that offer short and long-term improvements.
02
SPF-Infused Makeup
A growing trend is the addition of sun protection to makeup products, including eye, cheek, and lip products, which responds to consumers' desire for multi-functional and convenient products.
03
Reef-Safe and Mineral-Based Sunscreens
Another trend in the sun protection industry is the preference for mineral-based and ocean-friendly sunscreens, which serves the growing consciousness about personal and environmental health.
Industry implications
What the SPF Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry can leverage on skincare-makeup hybrid formulations by creating more products with combined benefits and features.
For
Outdoor and Travel
related industries can benefit from the inclusion of SPF-infused makeup in their products, providing consumers with sun protection solutions for on-the-go activities.
For
Sustainability and Environment
The sustainability and environment industry can support the trend of reef-safe and mineral-based sunscreens by promoting eco-friendlier and safer ingredients and packaging options.
Workshop question
How could your brand elevate its product/service with hybrid products, services or experiences?
Trend signals
Trend signals for SPF Cosmetic
Trend score 3.0 out of 10, from popularity 44%, activity 34%, freshness 11%.
Popularity44%
Activity34%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the SPF Cosmetic trend
6 featured examples from May 19, 2020 to Apr 14, 2022CategoryFashion
Powder SPF Makeup Hybrids
Tina Alster M.D. Spotlights a 100% Mineral-Based Foundation & Sunscreen
The beauty and cosmetics industry can capitalize on the trend of multi-functional powder foundation products that offer SPF protection.
CategoryFashion
Expanded SPF Lip Oils
Brush On Block's Protective SPF32 Lip Oil Now Comes in Two New Shades
Expanding the selection of SPF lip oils creates opportunities for disruptive innovation in the beauty and skincare industry.
CategoryFashion
SPF-Infused Skin Tints
colorescience's Sunforgettable® Total Protection™ Color Balm is Versatile
Businesses in the cosmetics industry can look to capitalize on the demand for SPF-infused makeup and hybrid cosmetic products that cater to multi-use scenarios.
CategoryFashion
Illuminating Bronzing Serums
Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow
The skincare industry could explore more hybrid products that offer both skin care and self-tanning benefits, which could potentially open up new markets for them.
CategoryFashion
Decadent SPF Lip Balms
Vacation's Lip Trips: Desserts Come in Five Nostalgic Varieties
Beauty and personal care companies can incorporate Vacation's decadent SPF lip balm flavors and vegan-friendly ingredients into their own lines to appeal to consumers looking for…
CategoryFashion
Lip Oil Sunscreens
Coola is a Life-Saver with This Lip Oil Sunscreen SPF 30
The beauty industry should explore the making of more organic, eco-friendly, multifunctional cosmetics.
