Eye, cheek and lip products are now infused with protective ingredients
Trend - SPF is commonly used to enhance the benefits of foundations and setting powders, and cosmetic brands are now branching out and adding sun protection to makeup products for the eyes, cheeks, and lips. Products in this space include everything from protective blushes to lip oils.
Insight - Consumers are prioritizing skincare more than ever, which is changing expectations for makeup products too. Now, hybrid formulations that offer both short and long-term improvements are increasingly popular among wellness-minded consumers.
Insight - Consumers are prioritizing skincare more than ever, which is changing expectations for makeup products too. Now, hybrid formulations that offer both short and long-term improvements are increasingly popular among wellness-minded consumers.
Workshop Question - How could your brand elevate its product/service with hybrid products, services or experiences?
Trend Themes
1. Skincare-makeup Hybrid Formulations - Consumers are prioritizing skincare more than ever, a trend which has led to the popularity of hybrid formulations that offer short and long-term improvements.
2. Spf-infused Makeup - A growing trend is the addition of sun protection to makeup products, including eye, cheek, and lip products, which responds to consumers' desire for multi-functional and convenient products.
3. Reef-safe and Mineral-based Sunscreens - Another trend in the sun protection industry is the preference for mineral-based and ocean-friendly sunscreens, which serves the growing consciousness about personal and environmental health.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage on skincare-makeup hybrid formulations by creating more products with combined benefits and features.
2. Outdoor and Travel - Outdoor and travel-related industries can benefit from the inclusion of SPF-infused makeup in their products, providing consumers with sun protection solutions for on-the-go activities.
3. Sustainability and Environment - The sustainability and environment industry can support the trend of reef-safe and mineral-based sunscreens by promoting eco-friendlier and safer ingredients and packaging options.
