colorescience's Sunforgettable® Total Protection™ Color Balm is Versatile
Jana Pijak — August 25, 2020 — Fashion
References: colorescience
The colorescience Sunforgettable® Total Protection™ Color Balm SPF 50 formula is a hybrid lip and cheek tint that also works to hydrate skin. The product is available in three shades -- a deep raspberry-hued Berry, a Blush nude with pink undertones and Bronze, a shimmery golden shade for a naturally sun-kissed look.
Each Sunforgettable® Total Protection™ Color Balm stick hydrates, protects and enhances skin's overall appearance, speaking to growing consumer desires for makeup that has sun protection properties as well as hybrid products that are versatile for cheeks, lips and more.
This multipurpose balm is also designed with colorescience's "EnviroScreen® Technology to provide all-mineral protection from environmental aggressors" and is water-resistant for beach days, outdoor excursions and more.
Each Sunforgettable® Total Protection™ Color Balm stick hydrates, protects and enhances skin's overall appearance, speaking to growing consumer desires for makeup that has sun protection properties as well as hybrid products that are versatile for cheeks, lips and more.
This multipurpose balm is also designed with colorescience's "EnviroScreen® Technology to provide all-mineral protection from environmental aggressors" and is water-resistant for beach days, outdoor excursions and more.
Trend Themes
1. Spf-infused Makeup - As consumer desire for makeup with sun protection properties grows, there is an opportunity to develop a wide range of SPF-infused makeup products for different skin types and shades.
2. Hybrid Cosmetics - The popularity of versatile makeup products such as lip and cheek tint hybrids reflects an opportunity for hybrid cosmetics that cater to multi-use scenarios.
3. Environmental Protection in Cosmetics - The rise of all-mineral protection technology in makeup products calls for the development of sustainable and eco-friendly formulations that protect against environmental aggressors.
Industry Implications
1. Cosmetics - Businesses in the cosmetics industry can look to capitalize on the demand for SPF-infused makeup and hybrid cosmetic products that cater to multi-use scenarios.
2. Skincare - The skincare industry can explore eco-friendly formulations that provide all-mineral protection against environmental aggressors and meet consumer preferences.
3. Fashion - As fashion and beauty continue to converge, the fashion industry can leverage the may usage options provided by multipurpose makeup products to add value for customers.
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