Vacation is a nostalgic SPF brand that's all about 80s beach culture and its new SPF lip balms are truly a treat. The Lip Trips: Desserts introduces a line of sun protection lip balms with five nostalgic varieties: Pineapple Upside Down Cake, After Dinner Mint, Bananas Foster, Bombe Alaska and Strawberry Jello Salad. According to Lach Hall, Vacation's co-founder, "We poured through old cookbooks and fine dining restaurant menus to land these flavors."
Vacation's Lip Trips: Desserts are deluxe and deeply nourishing thanks to a combination of oils, butter and waxes like coconut, olive and jojoba oils, aloe vera, cocoa butter, Vitamin E and sunflower and candelilla waxes—which makes them vegan-friendly. The warm weather-friendly sticks are designed to glide on easily and provide broad-spectrum SPF 30 protection.
Key Themes Behind This Trend
- Nostalgic Lip Care
- Opportunity for beauty and personal care companies to create lip care products that appeal to consumers' nostalgia, using flavors inspired by nostalgic desserts like Vacation's Lip Trips: Desserts line.
- SPF Beauty Products
- Opportunity for beauty and personal care companies to incorporate SPF into their products beyond traditional sunscreen, such as lip balms, facial moisturizers, and foundations.
- Vegan-friendly SPF Products
- Opportunity for beauty and personal care companies to create more vegan-friendly SPF products, like Vacation's vegan Lip Trips: Desserts lip balms, to appeal to the growing number of consumers choosing vegan and cruelty-free options.
Where This Applies
- Beauty and Personal Care
- Beauty and personal care companies can incorporate Vacation's decadent SPF lip balm flavors and vegan-friendly ingredients into their own lines to appeal to consumers looking for innovative and nostalgic products.
- Food and Beverage
- Food and beverage companies can collaborate with beauty and personal care companies to create dessert-inspired flavors for lip balms and other skincare products, like Vacation's Lip Trips: Desserts line.
- Sun Protection
- Sunscreen and sun care companies can expand their product lines to include lip balms and other beauty products with SPF protection, like Vacation's Lip Trips: Desserts line.
