Vacation, the sun protection brand with an 80s aesthetic behind The World's Best-Smelling Sunscreen, dropped Chardonnay Lip Oil SPF 30 and dubbed it "The Champagne of Lip Sunscreens."
Lip SPF products have a reputation for being medicinal or clinical necessities but Vacation is reshaping this perception in the minds of consumers by infusing a sense of playful fun into its branding and formulations. Chardonnay Lip Oil SPF 30 makes everyday sun protection not just a need but an enjoyable self-care experience thanks to nourishing and plumping Chardonnay grape seed oil, as well as a gourmand caramel vanilla flavor profile.
This multitasking formula can be sported on its own, worn as a mask for deep hydration or used as a topcoat over other lip products for added shine and protective benefits.
Why This Trend Is Growing
- Playful Sun Protection
- Chardonnay Lip Oil SPF 30 reshapes the perception of lip SPF products by infusing a sense of playful fun into its branding and formulations.
- Nourishing Multitasking Lip Care
- Chardonnay Lip Oil SPF 30 offers a multitasking formula that provides deep hydration as a mask, added shine as a topcoat, and everyday sun protection.
- Gourmand Lip Product
- Chardonnay Lip Oil SPF 30 enhances the self-care experience with its gourmand caramel vanilla flavor profile.
Industries Being Reshaped
- Sun Protection
- Chardonnay Lip Oil SPF 30 disrupts the perception of lip SPF products within the sun protection industry.
- Beauty
- Chardonnay Lip Oil SPF 30 introduces a playful and nourishing addition to the beauty industry's lip care products.
- Skincare
- Chardonnay Lip Oil SPF 30 offers a multitasking formula that disrupts the traditional skincare industry by providing deep hydration and sun protection for the lips.
