Category
Lifestyle
Assisted Choices
Trend cluster
Category
B2B
Waste
B2B waste-reduction platforms, initiatives and collaborations are on the rise.
5.7
Trend score
Trend
What is the B2B Waste trend?
B2B Waste: As brands look to become more environmentally friendly, they're increasingly turning to businesses that specialize in waste-reduction. Everything from food waste to textile waste is now being addressed and repurposed by emerging B2B businesses.
Insight
The consumer insight behind the B2B Waste trend
As consumers become more eco-friendly, they're putting more pressure on brands to do the same, and to help them adapt their lifestyles to reduce their personal impact. Brands that make these adjustments in authentic ways appeal to the growing demographic of eco-conscious consumers.
Trend themes
Themes within the B2B Waste trend
Three behaviours holding the trend together01
Waste-Reduction
Businesses specializing in waste-reduction are offering sustainable solutions for companies looking to become more environmentally friendly.
02
Food Waste Prevention
The rising issue of food waste is prompting businesses to create innovative solutions to minimize its impact on the environment and increase sustainability throughout the food supply chain.
03
Blockchain and AI
Emerging technologies such as blockchain and AI are revolutionizing the way businesses approach waste reduction and are being harnessed to create innovative and efficient solutions.
Industry implications
What the B2B Waste trend means for industry
Where the trend changes the playbookFor
Food Service
Food service providers are increasingly adopting sustainable practices and technologies to combat food waste and improve environmental impact.
For
Retail
Retail businesses are implementing innovative strategies to reduce waste and improve sustainability, such as offering discounts on unsold inventory or implementing AI-driven inventory management systems to minimize waste and improve product freshness.
For
Textiles
The textile industry is harnessing the power of emerging technologies such as blockchain and AI to minimize fabric waste and create a more sustainable supply chain, connecting manufacturers with resellers and making fabric acquisition more efficient and eco-friendly.
Workshop question
How could your brand better prioritize eco-friendly operations?
Trend signals
Trend signals for B2B Waste
Trend score 5.7 out of 10, from popularity 88%, activity 74%, freshness 10%.
Popularity88%
Activity74%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the B2B Waste trend
4 featured examples from Apr 14 to Jun 7, 2021CategoryEco
Blockchain-Enabled Textile Marketplaces
Queen of Raw Uses AI and Blockchain to Sell Fashion Waste
The fashion industry can utilize AI and blockchain technology to reduce textile waste and create a more sustainable and efficient production process.
CategoryLifestyle
Cloud-Based Fresh Produce Replenishments
Australian Grocer Coles Joined with AI Relex Solutions
Opportunity for other retailers to adopt AI-based replenishment systems to improve stock order forecasts, reduce food waste, and enhance customer experiences.
CategoryEco
Food Waste-Preventing Ordering Apps
goMkt Fights the Food Crisis with Convenience & Mindfulness
goMkt's model of reducing food waste and increasing foot traffic to local restaurants through discount-based ordering is an innovative way for the restaurant industry to address t…
CategoryEco
Waste-Reducing Celebrity Chefs
NY Chef Marcus Samuelsson Partners with Eco-Friendly Food Brands
Restaurants can minimize waste and improve sustainability by sourcing rescued produce through B2B marketplaces like Full Harvest and following the lead of celebrity chefs like Mar…
