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Collaborative Cannabis

Brands and influencers collaborate with cannabis brands to create edibles

Trend - The popularity of the cannabis industry in North America has resulted in businesses and influencers typically unrelated to this space collaborating with cannabis brands to create and market edibles. These ventures offer more opportunities for both parties amidst booming cannabis sales.

Insight - Cannabis sales in North America have consistently grown in regions where the plant is legalized, with consumers using it not just for recreational purposes but to generally enhance their lifestyles. As consumers look to try new and innovative products in this space, brands are accommodating them by expanding their offerings.
Workshop Question - How could your brand collaborate with an unlikely industry?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
48,729 Total Clicks
Date Range:
Nov 19 — Feb 22
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Cannabis-Branded Pizza Campaigns
Cannabis-Branded Pizza Campaigns
Superette and Maker Pizza Are Offering a Year-Long Giveaway
Superette and Maker Pizza, two of Toronto’s favorite cannabis retailers and pizza shops, respectively, have collaborated on a year-long giveaway to mark National Pizza Day. The giveaway event... MORE
Cannabis Collab Clothing Collections
Cannabis Collab Clothing Collections
Weedmaps Partnered with Diamond Clothing Co. and Wiz Khalifa
Rap superstar Wiz Khalifa and streetwear brand Diamond Clothing Co. joined in the cannabis-themed Weedmaps collaboration promoting the new 4/20 clothing collection. The collection draws influence... MORE
Exclusive Musician-Branded CBD Drinks
Exclusive Musician-Branded CBD Drinks
VYBES Worked with Blackbear for the Blackbear Hibiscus
VYBES, an LA-based wellness brand focused on botanical beverages, collaborated with popular artist Blackbear on the limited-edition Blackbear Hibiscus CBD-infused drink. The organically produced... MORE
Gourmet Cannabis-Infused Edibles
Gourmet Cannabis-Infused Edibles
1933 Industries and Pantry are Making Chef-Created Products
1933 Industries and premium cannabis-infused food brand Pantry are teaming up to make gourmet, chef-created cannabis-infused edibles that focus on all-natural ingredients without preservatives or... MORE
Collaborative Hemp-Derived Tinctures
Collaborative Hemp-Derived Tinctures
AYO is a New THC Medical Cannabis Brand from an HBCU
The Southern University System’s Southern University Agricultural Research and Extension Center is working with Ilera Holistic Healthcare to launch its own THC medical cannabis products. The... MORE
CBD-Infused Sparkling Water
CBD-Infused Sparkling Water
MAD TASTY is a CBD Sparkling Water by Ryan Tedder & Interscope Records
The cannabis-derived ingredient has been used in a variety of ways and now it is the key feature of MAD TASTY—a CBD sparkling water that is done in collaboration between Ryan Tedder, who is... MORE

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