Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collaborative
Cannabis
Brands and influencers collaborate with cannabis brands to create edibles.
4.9
Trend score
Trend
What is the Collaborative Cannabis trend?
Collaborative Cannabis: The popularity of the cannabis industry in North America has resulted in businesses and influencers typically unrelated to this space collaborating with cannabis brands to create and market edibles. These ventures offer more opportunities for both parties amidst booming cannabis sales.
Insight
The consumer insight behind the Collaborative Cannabis trend
Cannabis sales in North America have consistently grown in regions where the plant is legalized, with consumers using it not just for recreational purposes but to generally enhance their lifestyles. As consumers look to try new and innovative products in this space, brands are accommodating them by expanding their offerings.
Trend themes
Themes within the Collaborative Cannabis trend
Three behaviours holding the trend together01
Collaborative Cannabis Marketing
Influencers and brands are collaborating with cannabis companies to create and market new cannabis-infused products, revolutionizing the industry.
02
Premium Cannabis-Infused Food and Beverages
Companies are teaming up to create chef-created cannabis-infused edibles and specialty drinks, elevating the cannabis experience for health-conscious consumers.
03
Celebrity-Endorsed CBD Products
Wellness and beverage brands are collaborating with popular musicians to create exclusive CBD-infused drinks.
Industry implications
What the Collaborative Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Retail and Marketing
Companies can benefit from collaborating with influencers and non-industry brands to create unique cannabis experiences and build brand recognition.
For
Gourmet Food and Beverage
Collaborations between cannabis companies and premium food and drink brands can help bring all-natural, preservative-free, and innovative products to market.
For
Wellness and CBD
CBD companies can benefit from collaborations with musicians and wellness brands to reach new audiences and create exclusive products.
Workshop question
How could your brand collaborate with an unlikely industry?
Trend signals
Trend signals for Collaborative Cannabis
Trend score 4.9 out of 10, from popularity 58%, activity 67%, freshness 21%.
Popularity58%
Activity67%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Collaborative Cannabis trend
9 featured examples from Nov 25, 2019 to Feb 5, 2024CategoryMarketing
Cannabis-Branded Pizza Campaigns
Superette and Maker Pizza Are Offering a Year-Long Giveaway
Cannabis retailers can partner with food businesses to offer unique promotions and drive sales.
CategoryLifestyle
Collaborative Chocolate Edibles
incredibles x Magnolia Bakery Fuses Cannabis & Famous Desserts
The cannabis industry benefits from the introduction of innovative edibles like THC-infused chocolate bars.
CategoryPop Culture
Cannabis Collab Clothing Collections
Weedmaps Partnered with Diamond Clothing Co. and Wiz Khalifa
Fashion brands can capitalize on the trend of cannabis-themed fashion by incorporating cannabis iconography into their designs.
CategoryLifestyle
Exclusive Musician-Branded CBD Drinks
VYBES Worked with Blackbear for the Blackbear Hibiscus
Opportunities for wellness brands to collaborate with artists and create products that support physical and mental well-being.
CategoryLifestyle
Gourmet Cannabis-Infused Edibles
1933 Industries and Pantry are Making Chef-Created Products
Exploring new gourmet cannabis-infused edibles within the food and beverage industry.
CategoryLifestyle
Collaboration Coffee Capsule Collections
Houseplant Coffee by Cometeer Comes in Two Roasts
Collaboration Coffee Capsule Collections like Houseplant Coffee by Cometeer has the potential to impact the beverage industry with innovative product offerings.
CategoryLifestyle
Collaborative Hemp-Derived Tinctures
AYO is a New THC Medical Cannabis Brand from an HBCU
Disruptive innovation opportunity: The medicinal cannabis industry can explore partnerships with universities and leverage scientific research to develop new formulations and expa…
CategoryPop Culture
CBD-Infused Sparkling Water
MAD TASTY is a CBD Sparkling Water by Ryan Tedder & Interscope Records
Opportunity to create new products that bridge the gap between functional beverages and recreational drinks by infusing cannabinoid extracts.
CategoryLifestyle
Collaboratively Crafted Cannabis Cookies
These Cookies Are Laced With Columbia Care's Cannabis Oil
Cannabis companies can partner with local businesses to manufacture and distribute their products in a more efficient and cost-effective manner.
