As the second-hand market continues to grow, one company is leading the way for resale of clothing – Trove. The name-brand reseller platform is capitalizing on used clothing by handling the "messy logistics" of accepting merchandise and preparing it to re-enter to market. Trove accepts used goods, examining and photographing each piece to be displayed on the platform.
What began as a peer-to-peer marketplace for secondhand items has since been enlisted to help big-name brands like Levis and Patagonia to reduce the number of items being sent to landfill. The move to resale will also help brands extend their consumer reach, especially Gen Z and Millennial consumers who are looking to reduce their environmental footprint while saving money on well-known brands.
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