Chickapea is reimagining pasta with its new +Greens chickpea pastas, which are packed with vegetables, organic and gluten-free. Made with only chickpeas, lentils, kale and spinach, the +Greens pasta provides more than two full servings of vegetables and an impressive 24 grams of protein from plant-based sources with each serving. Additionally, the product is a great source of iron and Vitamins K and B6, which helps to make it stand out as "the best nutritional profile in the pulse pasta category."
The nutritious plant-powered pasta products are available in several different shapes, including penne, spaghetti and spirals. The versatile pasta products are also said to be a great replacement for animal-based proteins, as they can be added to everything from salads to soups and curries.
What's Driving This Trend
- Vegetable-infused Pasta
- There is an opportunity for food companies to innovate by incorporating vegetables into their pasta products as consumers continue to prioritize plant-based diets.
- Pulse Pasta
- As consumers seek out healthier pasta options, there is a growing trend of using protein and fiber-rich pulses like chickpeas and lentils to create pasta products.
- Plant-based Protein
- A shift towards plant-based diets among consumers has created an opportunity for food companies to offer alternative protein sources like chickpea and lentil-based pasta products.
Who This Affects Most
- Food Manufacturing
- Food manufacturers can capitalize on the growing demand for healthier pasta options that incorporate vegetables and offer plant-based protein sources.
- Grocery Retail
- Health-conscious consumers are seeking out convenient, plant-based meal options like pulse pasta, creating an opportunity for grocery retailers to offer these products in their stores.
- Meal Kit Delivery
- Meal kit delivery services can differentiate themselves by offering healthier, plant-based pasta options that incorporate vegetables and high-protein pulses like chickpeas and lentils.
