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Generation Dating

Dating apps aim to cater to older Gen Zs with branding and new features

Trend - The modern day dating app began as a tool for (mostly) Millennials to meet people, and they're now evolving to better suit the digital habits of Gen Zs who are 18+. Everything from humor-based functions to video-dating in the style of Tik Tok is now catering to this younger demographic.

Insight - As Gen Z becomes the demographic that now drives pop culture, entertainment and social media trends, brands are having to adjust and switch from their Millennial-only focus to strategies that better appeal to this generation. Brands that are authentic, have principles and are social media savvy are most likely to gain Gen Z's trust.
Workshop Question - How could your brand better appeal to Gen Z lifestyles and preferences?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 21 Examples:
25,915 Total Clicks
Date Range:
Mar 21 — Jun 21
Trending:
Average
Consumer Insight Topics:

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