Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,213 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,683 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,683 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,204 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,213 cutting edge ideas.

Generation Dating

Dating apps aim to cater to older Gen Zs with branding and new features

Trend - The modern day dating app began as a tool for (mostly) Millennials to meet people, and they're now evolving to better suit the digital habits of Gen Zs who are 18+. Everything from humor-based functions to video-dating in the style of Tik Tok is now catering to this younger demographic.

Insight - As Gen Z becomes the demographic that now drives pop culture, entertainment and social media trends, brands are having to adjust and switch from their Millennial-only focus to strategies that better appeal to this generation. Brands that are authentic, have principles and are social media savvy are most likely to gain Gen Z's trust.
Workshop Question - How could your brand better appeal to Gen Z lifestyles and preferences?
Trend Themes
1. Gen Z Dating Apps - Dating apps are evolving to cater to the digital habits of Gen Z, with video-first, in-app events, and meme-based matchmaking options for this younger demographic.
2. Eco-friendly Dating - Dating apps are catering to the increasing love for environmentally-friendly dates among members. In-app partnerships with plant-based food companies help form connections with vegan and vegetarian users.
3. Authentic Branding - As Gen Z becomes the demographic driving pop culture, entertainment and social media trends, brands who are authentic, have principles, and are social media savvy are most likely to gain Gen Z's trust in the dating world.
Industry Implications
1. Dating Apps - Dating apps must continue to evolve and cater to changing demographics in order to remain relevant and capture new users.
2. Marketing and Advertising - Brands who want to appeal to Gen Z in the dating world must adjust from their Millennial-only focus and adopt strategies that better cater to this generation.
3. Food and Beverage Industry - In-app partnerships with plant-based food companies offer disruptive innovation opportunities for eco-friendly food brands looking to form connections with new audiences.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 21 Examples:
35,455 Total Clicks
Date Range:
Mar 21 — Jun 21
Trending:
Average
Consumer Insight Topics:

Related Examples

Matchmaking Real Estate Apps
Matchmaking Real Estate Apps
The Casa Blanca App Lets Users Swipe on Their Dream Home
Emotional Connection Dating Apps
Emotional Connection Dating Apps
Couply Helps Couples Future-Proof Their Relationships
Influencer-Brand Collaboration Apps
Influencer-Brand Collaboration Apps
'Hey Influencers' Matches Brands and Content Creators
Speedy Video Dating
Speedy Video Dating
Hinge Video Prompts Lets Matches Join a Video Call
Profile-Less Virtual Speed-Dating
Profile-Less Virtual Speed-Dating
Facebook Launches 'Sparked' App That Hosts 4-Minute Video Dates
Humming Dating App Billboards
Humming Dating App Billboards
Bumble's Ads Get People Singing Popular Tunes
Rideshare Dating App Partnerships
Rideshare Dating App Partnerships
Tinder and Lyft Have Partnered to Let Users Pay for a Ride
Dating App Series Partnerships
Dating App Series Partnerships
Tinder Users Can Apply to Be the Next Love Island Contestant
Decade-Ready Hooded Sweatshirts
Decade-Ready Hooded Sweatshirts
The Flint and Tinder 10 Year Hoodie is Made in the USA
Dating App Flower Collaborations
Dating App Flower Collaborations
Bumble and UrbanStems Launch an Exclusive Bouquet Collection
Game Enthusiast Dating Apps
Game Enthusiast Dating Apps
Kippo is a Dating App Developed for the Gaming Community
Human-Powered Dating Services
Human-Powered Dating Services
'Metromatch' is Positioned as an Alternative to Dating Apps
Food Delivery Dating Services
Food Delivery Dating Services
Tinder & Deliveroo are Sharing Profiles of Singles with Food
Virtual Valentine's Dating Events
Virtual Valentine's Dating Events
Happn is Hosting an Experience Within The Crystal Maze
Gender-Neutral Dating Simulations
Gender-Neutral Dating Simulations
Players Match and Mingle with Unique Characters in Lovelink
Text-Free Dating Apps
Text-Free Dating Apps
Chekmate Provides an Authentic and Secure Dating Experience
On-Demand Dating Apps
On-Demand Dating Apps
SugarMeet is on a Mission to Make Online Dating More Effective
play_circle_filled Challenge-Based Dating Apps
Challenge-Based Dating Apps
Challengr Strives to Offer a New App Dating Experience to Consumers
play_circle_filled Rapper-Led Dating Challenges
Rapper-Led Dating Challenges
Megan Thee Stallion and Tinder Collaborate on the #PYOTchallenge
Modernized Collaboration Bomber Jackets
Modernized Collaboration Bomber Jackets
The Flint and Tinder Golden Bear Leather Bomber is Classic
Luxury Flat-Pack Hotel Rooms
Luxury Flat-Pack Hotel Rooms
Habitas is a Promising Luxury Concept That Employs 3D-Printing