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Reduced Cooking

Popular chefs create and collaborate with brands to prioritize waste-reduction

Trend - Celebrity and well-known chefs are becoming more eco-friendly with products and initiatives that aim to reduce food waste. With food waste contributing significantly to harmful greenhouse gas emissions, its reduction is becoming more of a priority among consumers and businesses alike.

Insight - As consumers gain a greater understanding of the current and impending consequences of climate change, more are looking at their own lifestyles and seeing where they can adjust to reduce their personal impact on the environment. Brands that cater to this growing sect of consumers will become increasingly popular over time.
Workshop Question - How is your brand targeting the eco-conscious consumer?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
48,135 Total Clicks
Date Range:
Jan 19 — Jun 21
Trending:
Warm
Consumer Insight Topics:

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