Dating apps eliminate or streamline communication features for better connections
Trend - As dating apps gain more criticism for issues like facilitating shallow interactions between users, brands are aiming to streamline these apps even further by eliminating certain communication features in favor of ones that aim to foster a deeper connection.
Insight - Social media has opened people up to both romantic and platonic relationships in easily accessible ways, but with the sheer number of people using these apps for various reasons, consumers can find it difficult to create meaningful connections. Brands that are prioritizing mutual respect and shared values between users on social media are increasingly popular.
Insight - Social media has opened people up to both romantic and platonic relationships in easily accessible ways, but with the sheer number of people using these apps for various reasons, consumers can find it difficult to create meaningful connections. Brands that are prioritizing mutual respect and shared values between users on social media are increasingly popular.
Workshop Question - How is your brand prioritizing meaningful connections for its customers?
5 Featured, 43 Examples:
34,032 Total Clicks
Date Range:
Oct 19 — Oct 21
Trending:
Warm
Consumer Insight Topics:
