Brands prioritize those who are new to the skincare space
Trend - Brands are releasing products, collections or entire business models that center around introducing beginners to the skincare space. With the industry being full of products, services, information and resources, some brands are aiming to cut through the noise to help those who are new to skincare.
Insight - The skincare industry has become increasingly complex as people grow more interested in it, and as new brands and voices emerge in this space regularly. For consumers who want the results but don't know where to begin, skincare can be relatively intimidating. These consumers turn to brands that make the process more accessible and simple than them.
Insight - The skincare industry has become increasingly complex as people grow more interested in it, and as new brands and voices emerge in this space regularly. For consumers who want the results but don't know where to begin, skincare can be relatively intimidating. These consumers turn to brands that make the process more accessible and simple than them.
Workshop Question - How could your brand better prioritize accessibility?
