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Beginner Skincare

Brands prioritize those who are new to the skincare space

Trend - Brands are releasing products, collections or entire business models that center around introducing beginners to the skincare space. With the industry being full of products, services, information and resources, some brands are aiming to cut through the noise to help those who are new to skincare.

Insight - The skincare industry has become increasingly complex as people grow more interested in it, and as new brands and voices emerge in this space regularly. For consumers who want the results but don't know where to begin, skincare can be relatively intimidating. These consumers turn to brands that make the process more accessible and simple than them.
Workshop Question - How could your brand better prioritize accessibility?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
47,767 Total Clicks
Date Range:
May 20 — Jul 21
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Accessible Glow-Boosting Skincare
Accessible Glow-Boosting Skincare
Soap & Glory's Glow Line Affordably Creates Fresh & Dewy Skin
Soap & Glory’s Glow skincare line is an affordable way to boost the look of fresh and dewy skin with effective ingredients like brightening Vitamin C, glycolic acid, and lactic acid.... MORE
Skincare Story Campaigns
Skincare Story Campaigns
The Inkey List's First Campaign Shares Real Skincare Journeys
As many people with attest with their own unique skincare journeys, coming across the right product, or a handful of products that work synergistically, has the potential to change not only the... MORE
Clean Makeup Starter Kits
Clean Makeup Starter Kits
Withsimplicity's Clean Start Makeup Set Comes in a Holographic Pouch
The Clean start Makeup Set, by Withsimplicity, is ideal for young teens or as an introductory kit for beginner makeup users. Withsimplicity is a clean makeup brand committed to offering conscious... MORE
Routine-Making Skincare Tools
Routine-Making Skincare Tools
The Ordinary's Regimen Builder Creates Customized Skincare Routines
The Ordinary is an ingredient-focused skincare brand and some of its formulas may seem confusing to beginners who are looking to build a customized skincare routine. The brand created a new smart... MORE
Beginner-Friendly Skincare Actives
Beginner-Friendly Skincare Actives
Frank Body's Skincare Actives are Accessibly Priced Under £20
Frank Body is a brand that’s known for its natural body scrubs and it is now venturing into the creation of skincare actives that are simple, affordably priced and suitable for beginners. The... MORE
Customizable Makeup Starter Packs
Customizable Makeup Starter Packs
The Everyday Makeup Set by M2U NYC Comes with a Zipper Pouch
For a limited time only, the Everyday Makeup Set my M2U NYC is available for customization. Ideal for beginners in the makeup world, the kit comes with a free zipper pouch and free tutorial video.... MORE

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play_circle_filled Carbonated Body Scrubs
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Virtual Skincare Consultation Software
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Bark-Derived Antioxidant Skincare
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Ingredient-Focused Skincare
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Boots Ingredients is a Simple, Minimalist & Affordable Skincare Range
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The 'Skindie' Campaign Brings Attention to Under-the-Radar Brands
Inclusive Skincare Campaigns
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Murad's 'Retinol For All' Introduces the Brand's First Male Model
K-Beauty Anti-Pollutant Skincare
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Video Game Skincare Campaigns
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Powerful Brightening Serums
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Stimulating Scalp Scrubs
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